Press release
Lunchables Dunkables Sets Out to Prove That Nothing Out-Imagines Kids, Not Even A.I.
The brand invites kids nationwide to unleash their creativity; announces search for first-ever Dunkables Head of Imagination PITTSBURGH & CHICAGO--(BUSINESS
About this update from The Kraft Heinz Company
[{"type":"text","content":"\nThe brand invites kids nationwide to unleash their creativity; announces search for first-ever Dunkables Head of Imagination\n\n\n PITTSBURGH & CHICAGO--(BUSINESS WIRE)--\nFrom drafting poetry to amazing imagery, artificial intelligence (A.I.) may be making waves in the creative space, but the Lunchables® brand is championing a force even more powerful: kid imagination (K.I.). Today, Lunchables, and its new Dunkables™ line of snacks, is on a mission to prove that nothing can out-imagine kids, not even artificial intelligence.\n\nThis press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20240312044680/en/Lunchables Dunkables inspire A.I. vs K.I. campaign showing artificial intelligence is no match for kid imagination through an artwork face-off. (Photo: Business Wire)\nLunchables Dunkables – a snack designed for kids to dip and top with their favorite ingredients – is more than just fuel for the body. Something extraordinary happens when kids enjoy a Dunkables snack: kids transform their snacks into entirely new universes of imagination – like “pretzel ninjas,” “mozzarella submarines” and a “marinara octopus.” While A.I. artwork claims today’s creative headlines, Lunchables knows that the power of kid imagination reigns supreme – and even proved it via an A.I. vs. K.I. face-off. When prompted to draw Dunkables-inspired artwork, kids’ creations featured characters and narratives in out-of-this world settings, while the A.I. platforms could not “imagine” beyond food.\n\n\nInspired by the limitless power of K.I., Lunchables continues its commitment to fostering imagination, from Lunchabuilds that spark mealtime creativity, to now its debut of the first-ever Dunkables Head of Imagination position. The brand is calling all kid artists aged 5-13 to submit a piece of art using the prompt: “imagine a mozzarella stick or pretzel twist as something fantastical.” The winner of this position will be selected based on relevance to the theme, creativity and originality and one lucky kid imaginator will win:\n\n\n\nA four-day three-night trip and up to three guests to Chicago, IL for the opportunity to spend one day at the Lunchables’ Headquarters\n\n\n\nImagination sessions to create their very own social content for a future Dunkables social campaign\n\n\n\nFree reign of the Lunchables HQ kit...