Press release
Kraft Hockeyville™ USA Is Looking for the Most-Spirited Hockey Communities in America
Nominations are now open to name one U.S. community Kraft Hockeyville™ USA 2020, with $150,000 in rink upgrades and the chance to host an NHL® Pre-Season
About this update from The Kraft Heinz Company
[{"type":"text","content":"\nNominations are now open to name one U.S. community Kraft Hockeyville™ USA 2020, with $150,000 in rink upgrades and the chance to host an NHL® Pre-Season Game\n\n PITTSBURGH & CHICAGO--(BUSINESS WIRE)--\nKraft Hockeyville™ USA is back again this year to find America’s most-spirited hockey community. Together with the National Hockey League (NHL) and the National Hockey League Players’ Association (NHLPA), Kraft Heinz is looking to crown one hockey community in America with the Kraft Hockeyville™ USA 2020 title, award $150,000 in rink upgrades along with $10,000 worth of hockey equipment through the NHLPA Goals & Dreams program, and provide the chance to host an NHL® Pre-Season Game in their community rink.\n\n\n“The incredible response we’ve seen from hockey communities over the years has been an inspiration,” said Magen Hanrahan, vice president of media and marketing services, Kraft Heinz. “Every year, we’ve seen communities come together to support their local rinks, and we’re proud to be a small part of the passion that ignites hockey communities each year.”\n\n\nKraft Hockeyville™ USA is proud to rally local communities around their true passion for hockey. The 2020 program was announced live during today’s broadcast of the 2020 Bridgestone NHL Winter Classic® outdoor game in Dallas, Texas, featuring the Dallas Stars against the Nashville Predators.\n\n\nHow Kraft Hockeyville™ USA 2020 Works\n\n\nHockey communities hoping to become the next Kraft Hockeyville™ winner can kick off their chance during the nomination phase, where they can share unique stories about their local rink, teams and passion for hockey. Throughout the submission process, hockey towns need to rally their fans on the mobile-friendly platform at www.KraftHockeyville.com, where communities earn Rally Points by adding notes, uploading photos and videos, and tweeting from the community page. Finalists will be selected based on the best stories and their community’s total Rally Points through three periods:\n\n\n\nPeriod 1 (January 1 – February 29, 2020) – Local communities head to www.KraftHockeyville.com to submit their story on why their rink should be crowned Kraft Hockeyville™ 2020. Once submitted, it’s up to the fans and hockey community to engage with the story online to boost their digital Rally Points. Communities are judged based on a combination o...