Press release
Kraft Heinz’s Beloved Kids’ Brands Enter the Book Business with New FUNdamental Textbooks
As more than half of parents worry that kids won’t enjoy school this year, Jell-O, Kraft Mac & Cheese, Capri Sun and Lunchables aim to bring play back to
About this update from The Kraft Heinz Company
[{"type":"text","content":"\nAs more than half of parents worry that kids won’t enjoy school this year, Jell-O, Kraft Mac & Cheese, Capri Sun and Lunchables aim to bring play back to learning\n\n\n CHICAGO & PITTSBURGH--(BUSINESS WIRE)--\nSummer encapsulates the very essence of childhood fun: friends, freedom, outdoor play, relaxed rules, and no homework. As post summer blues set in and kids return to the classroom, Kraft Heinz uncovered that more than half of parents in the U.S. worry that their kids won't enjoy school this year and over 75 percent believe that more play in school would make their child more engaged. On a mission to make education fun and engaging, Kraft Heinz’s most beloved kids’ brands are getting into the book business with the launch of the new FUNdamental Textbooks.\n\nThis press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20230906434731/en/Kraft Heinz’s Beloved Kids’ Brands Enter the Book Business with New FUNdamental Textbooks (Graphic: Business Wire)\nEach book delivers an engaging ‘lesson’ on Jiggleometry (Jell-O), Nibbleomics (Kraft Mac & Cheese), Slurpstory (Capri Sun) and Stackonomy (Lunchables), while providing a delicious surprise snack via hollowed out pages featuring brands kids know and love. The book series was created to infuse excitement, engagement, and playfulness into learning, alleviating the fear from 75 percent of parents that think their kids feel that going back to school means the end of summer fun.\n\n\n“At Kraft Heinz, we believe education can be a fun-filled adventure full of imagination and with our books, we aim to reignite the enthusiasm for learning,” said Anna James, Associate Brand Manager at The Kraft Heinz Company.\n\n\nStarting today, the books will be available for parents at www.fundamentaltextbooks.com with no purchase necessary, while supplies last. For every book claimed, Kraft Heinz will donate $10 to First Book, a non-profit organization that works to remove barriers to education and level the playing field for kids in need so that every child has access to a quality education. In addition, Kraft Heinz is making a one-time donation of $50,000 to First Book.\n\n\nTo learn more, visit www.fundamentaltextbooks.com.\n\n\nOnline survey commissioned by Kraft Heinz consisting of 1,033 U.S. parents of kids ages 6-12, August 2023.\n\n\nABOUT THE KR...