Press release
Kraft Heinz & Oprah Winfrey Add O, That’s Good! Frozen Skillet Meals to Product Lineup
Welcome back to comfort food, with a delicious twist of veggies PITTSBURGH & CHICAGO--(BUSINESS WIRE)-- Comfort food is back, and better than ever. Oprah
About this update from The Kraft Heinz Company
[{"type":"text","content":"\nWelcome back to comfort food, with a delicious twist of veggies\n\n PITTSBURGH & CHICAGO--(BUSINESS WIRE)--\nComfort food is back, and better than ever. Oprah Winfrey, in collaboration with Kraft Heinz, today announced that new O, That’s Good! Frozen Skillet meals will be added to the brand lineup. This launch is the fourth category from Mealtime Stories, LLC, the joint venture between Kraft Heinz and Oprah Winfrey, which includes refrigerated soups, sides and frozen pizza. The O, That’s Good! brand was inspired by Oprah’s love for nutritious, great-tasting food.\nThis press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20190731005182/en/Comfort food gets a bad rap, but Oprah Winfrey, in collaboration with Kraft Heinz, is making it easier to enjoy with new O, That’s Good! Frozen Skillet Meals—a delicious and convenient dinner made with a twist of veggies in the sauce. (Photo: Business Wire)\n\nO, That’s Good! Frozen Skillet Meals are a flavorful, convenient dinner option that allows you to enjoy your favorite comfort foods with a twist of veggies, ready in just 10 minutes. In our Chicken Alfredo meal, we’ve swapped some of the cream in the sauce with pureed cauliflower but it’s so delicious you’d never know. With 35% less fat than Bertolli Chicken Alfredo & Penne,+ a yummy hot bowl of pasta no longer has to be a forbidden love!\n\n\n“Comfort food gets a bad rap, but not anymore,” said Winfrey. “With my skillets, there’s a twist of veggies in the sauce, but they taste so good you’d never know the difference. These are inspired by my dinnertime favorites and you’re going to love how easy they are to make!”\n\n\n“We are welcoming our consumers back to the comfort food they love with a unique twist of veggies and high-quality ingredients,” said Christopher Urban, head of Mealtime Stories at Kraft Heinz. “We’re excited to enter the skillet category with O, That’s Good! and make dinner delicious and easy.”\n\n\nMealtime Stories will support O, That’s Good! Frozen Skillet Meals with a robust 360-degree marketing campaign, including a new national TV ad featuring Ms. Winfrey.\n\n\nO, That’s Good! Frozen Skillet Meals (SRP: $6.99) are available nationwide in six varieties: Chicken Alfredo, Chicken Margherita, Southwest Style Chicken & Penne, Italian Sausage & Rigatoni, Garlic Chicken & ...