Press release
Kraft Heinz and Ed Sheeran Ready to Tingle With Launch of New Bland-Busting Hot Sauce, Tingly Ted’s®
New brand launch underpins Kraft Heinz's larger transformation, using insight-led innovation to grow the company’s Taste Elevation platform around the world
About this update from The Kraft Heinz Company
[{"type":"text","content":"\nNew brand launch underpins Kraft Heinz's larger transformation, using insight-led innovation to grow the company’s Taste Elevation platform around the world\n\n LONDON & CHICAGO--(BUSINESS WIRE)--\nToday, The Kraft Heinz Company (Nasdaq: KHC) has unveiled a fresh collaboration with chart-topping musician Ed Sheeran to co-create ‘the ultimate’ hot sauce under the newly created Tingly Ted’s® brand. Available for pre-order now, Tingly Ted’s is the latest insight-led innovation from Kraft Heinz as it continues to grow its Taste Elevation platform around the world, expanding into new categories and channels to fuel its transformation.\nThis press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20230221005064/en/Today, The Kraft Heinz Company has unveiled a fresh collaboration with chart-topping musician Ed Sheeran to co-create ‘the ultimate’ hot sauce under the newly created Tingly Ted’s® brand. (Photo: Business Wire)\nHaving already worked with Kraft Heinz on previous collaborations involving HEINZ® ketchup, Ed, a self-proclaimed sauce fanatic, sought out Kraft Heinz’s proven expertise to develop a hot sauce like no other, serving the needs of many with just one bottle.\n\nEd Sheeran explains: “I love sauces, that’s no secret. But the older I’ve got, the more I love and need spice with every single meal.\n\n“I travel a lot, so having a bottle in my suitcase wherever I go that can spice up any and every meal seemed like a good idea. I knew I didn’t wanna do a watery hot sauce, as they usually all get relegated to the same shelf of other random hot sauces. I wanted to make a sauce that took the same pride of place as ketchup.\n\n“I had a year of whittling down the perfect flavours with a great mixing team, and we settled on two absolute belters. The Tingly and the Xtra Tingly. I’ve had them on tour with me recently to try them with all sorts of meals, and there really isn’t anything they don’t go with (except bananas, don’t do that).\n\n“I’m so excited to bring this product out, it’s genuinely something I use every day on all three meals. I hope you love them as much as I do x.”\n\nTingly Ted’s comes in two flavours, including an ‘Xtra Tingly’ variant, and is made using red jalapeños and capsicum chillies. Named after Ed’s childhood nickname, the new sauce promises to propel Kraft Hein...