Press release
Kraft Heinz Aims to Revolutionize the Microwave with 360CRISP™, Its First-Ever Innovation Platform that Delivers a Pan-Like Crisp in Seconds
360CRISP™ makes its debut with LUNCHABLES® Grilled Cheesies – bringing a golden brown, crisp outside and melty cheese inside every time PITTSBURGH &
About this update from The Kraft Heinz Company
[{"type":"text","content":"\n360CRISP™ makes its debut with LUNCHABLES® Grilled Cheesies – bringing a golden brown, crisp outside and melty cheese inside every time\n\n\n PITTSBURGH & CHICAGO--(BUSINESS WIRE)--\nToday, Kraft Heinz unveils 360CRISP™, a new disruptive platform for the microwave that creates crispy, crunchy products like you get on the stove. 360CRISP™ makes its debut with the launch of LUNCHABLES® Grilled Cheesies, with the goal to introduce five new products across four iconic brands by the end of 2024. Grilled Cheesies, powered by 360CRISP™ innovation, marries quality, convenience, and crave-ability in an easy-to-prepare format from the microwave.\n\nThis press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20230912855756/en/Kraft Heinz unveils 360CRISP™, a new disruptive platform for the microwave that creates crispy, crunchy products like you get on the stove. (Graphic: Business Wire)\nAs the brand’s first expansion into the frozen food category, LUNCHABLES® Grilled Cheesies features innovative technology that delivers a pan-like crisp in seconds. Gone are the days where consumers have to experience a burnt crust, yet cold inside, as 360CRISP™ delivers a golden brown, pan-like crisp outside and melty cheese inside in just 60 seconds. Leveraging a beloved household name – LUNCHABLES® – Grilled Cheesies provides a convenient snack option that empowers kids with the independence to prepare it directly in the microwave – no pans or stove necessary.\n\n\n“The launch of 360CRISP™ is a clear proof point in our mission to reinvent the frozen category by providing high-quality, delicious, and convenient solutions for snack-time and beyond,” said Alan Kleinerman, VP Head of Disruption at Kraft Heinz. “At Kraft Heinz, we’re sitting at the intersection of food and technology – building consumer-first innovations that revolutionize the meal table and importantly, drive real value for families around the world. 360CRISP™ is just the beginning.”\n\n\nAs kids’ snacking is a key driver of growth within the frozen category1, Kraft Heinz identified an opportunity to utilize its 360CRISP™ platform to bring something new and convenient to customers, while still delivering on the flavor and quality consumers expect from Kraft Heinz brands. The launch of the platform contributes to Kraft Heinz’s broader busines...