Press release
Introducing The VELVEETA® Veltini: The Unapologetic, Outrageously Cheesy Cocktail Available During Golden Hour this Summer
The bold new over-the-top martini from VELVEETA will be available at select BLT Restaurant locations across the country. CHICAGO--(BUSINESS WIRE)-- This
About this update from The Kraft Heinz Company
[{"type":"text","content":"\n The bold new over-the-top martini from VELVEETA will be available at select BLT Restaurant locations across the country.\n\n CHICAGO--(BUSINESS WIRE)--\nThis summer, VELVEETA, known for its cheesy, melty smoothness that satisfies cravings in a way other options can’t, is bringing its creamy, rich goodness to a cocktail for the first time ever, with the new VELVEETA® Veltini. Encouraging fans to live a life filled with bold, unrestrained pleasure, VELVEETA, a Kraft Heinz Company brand, teamed up with the renowned BLT Restaurant Group to create this exclusive menu offering that is a decadent and indulgent summer sip made for pleasure-seekers. Starting today, the extravagant VELVEETA infused martini is available at select BLT locations nationwide and will be served during golden hour only (5PM - 8PM) for a limited-time only while supplies last.\nThis press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20220720005281/en/Introducing The VELVEETA® Veltini: The Unapologetic, Outrageously Cheesy Cocktail Available During Golden Hour this Summer (Photo: Business Wire)\n“As we look to summer, one of life’s greatest pleasures is enjoying summer sips during golden hour,” said Kelsey Rice, Senior Brand Communications Manager for VELVEETA. “We wanted to find a way to elevate this experience for our fans even further, by bringing the rich, creamy goodness of VELVEETA to a martini in a unique and unexpected way for the ultimate outrageous pleasure.”\n\nThe VELVEETA® Veltini takes the classic martini to a whole new level with a delectable twist. The cocktail consists of VELVEETA infused vodka, olive brine and vermouth, garnished with a cheese drip and a cocktail pick of VELVEETA stuffed olives and Jumbo VELVEETA Shells & Cheese for the finishing touches. This unexpected, yet delicious, over-the-top cocktail served in a luxurious martini glass furthers the brand’s latest creative platform “La Dolce Velveeta,” which is all about stepping out in a confident, unapologetic way to show the world that you’re living a life filled with outrageous pleasure.\n\n“At BLT Restaurant Group, we are constantly looking to develop new and exciting experiences for our customers, so when VELVEETA approached us with the concept to create the VELVEETA Veltini® we were sold,” said Scott Cronin, Senior Vice Presiden...