Press release
HEINZ® Launches Movement Against Mistreatment of Hot Dogs; Rallies for Justice at World’s Largest Hot Dog Eating Contest
HEINZ® teams up with six-time Hot Dog Eating Contest Champion, Takeru Kobayashi, to offer losing contestants’ redemption and matched prize PITTSBURGH &
About this update from The Kraft Heinz Company
[{"type":"text","content":"\nHEINZ® teams up with six-time Hot Dog Eating Contest Champion, Takeru Kobayashi, to offer losing contestants’ redemption and matched prize\n\n\n PITTSBURGH & CHICAGO--(BUSINESS WIRE)--\nThis summer, HEINZ is launching the ‘Hot Dogs Are Not a Contest’ movement to end the mistreatment of hot dogs – depriving them of necessary condiments – once and for all. Just minutes after the world’s most famous Hot Dog Eating Contest, the brand and six-time Hot Dog-Eating Contest Champion, Takeru Kobayashi, will rally for justice by giving runners-up a chance at redemption. The first losing finalist who eats a hot dog the right way – with love, admiration, and of course, HEINZ condiments – will win $10,000, matching the Hot Dog Eating Contest’s prize money.\n\nThis press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20230704993878/en/HEINZ and Kobayashi partner against the mistreatment of hot dogs, launching the ‘Hot Dogs Are Not a Contest’ movement in honor of the world’s most-known Hot Dog Eating Contest. (Photo: Business Wire)\nWhile 94% of fans prefer their hot dogs covered in craveworthy condiments¹, every year, contestants continue to mistreat hundreds of franks. They dunk the buns in water and swallow dozens of hot dogs whole – all without condiments and the joy they bring. Now HEINZ, the irrational arbiter of hot dogs, is taking a stand against the horror in partnership with grassroots organizer, Francis Weiner and Kobayashi.\n\n\n“After participating in this contest for many years, I can attest to the mistreatment of hot dogs first-hand and admit to doing it myself,” says Takeru Kobayashi, six-time Hot Dog-Eating Contest Champion. “I recognize now that I was woefully misguided, and I want to make it right by joining the movement. I am done with Hot Dog Eating Contests, and I encourage contestants and fans everywhere to see the light – hot dogs aren’t hot dogs without condiments.”\n\n\nImmediately following The Hot Dog Eating Contest, HEINZ will give losing finalists a chance at redemption – by simply enjoying a hot dog properly – dressed in HEINZ condiments. The first runner-up to film themself savoring a hot dog with at least one HEINZ condiment and direct message it to the @Heinz Instagram will win. The prize includes $10,000 – a match to The Hot Dog Eating Contest’s official prize...