Press release
HEINZ Launches Nationwide Search for a Restaurant-Worthy Burger from Fans
Burger lovers are encouraged to create a masterpiece to be featured in BurgerFi menus and score a $25,000 prize PITTSBURGH & CHICAGO--(BUSINESS WIRE)-- Just
About this update from The Kraft Heinz Company
[{"type":"text","content":"\nBurger lovers are encouraged to create a masterpiece to be featured in BurgerFi menus and score a $25,000 prize\n\n PITTSBURGH & CHICAGO--(BUSINESS WIRE)--\nJust in time for National Burger Day on May 28, HEINZ® launches the ‘Art of the Burger’ nationwide search for the ultimate burger creation. For the first time, the winning burger will be featured at the beloved better-burger chain, BurgerFi, in Fall 2022. The artist will also be awarded $25,000.\nThis press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20220522005016/en/HEINZ launches the ‘Art of the Burger’ nationwide search for the ultimate burger masterpiece with a prize of the chance to be featured on BurgerFi menus and $25,000 (Graphic: Business Wire)\nFew things are more satisfying than burger night and the art of crafting the perfect burger. To inspire burger-loyalists to unleash their inner culinary artist, HEINZ is inspiring fans to visualize every burger as a blank canvas, and its condiments as the accoutrement that can transform any burger into a work of art.\n\n“At HEINZ, we know not all burgers are created equal. That’s why we’re encouraging fans to think outside the box and add their own personal touches – making their favorite meal even more crave-worthy,” said Ashleigh Gibson, Head of Marketing & Strategy, HEINZ. “Through our ‘Art of the Burger’ search, we are celebrating the best in culinary artistry, encouraging burger enthusiasts to get creative and craft an irresistible, work of art.”\n\nAs 51% of Americans enjoy a burger at least once per week, the challenge provides delicious inspiration and a modern twist on the classic dish (Source: Technomic’s Burger Consumer Trend Report). HEINZ’s iconic portfolio of condiments and toppings helps elevate mealtimes by giving hungry fans the tools they need to make meaningful moments out of the mundane.\n\n“BurgerFi loves to fuse innovation and creativity to put a fun twist on a classic staple which is why we’re thrilled to be in partnership with HEINZ,” said Patrick Renna, President at BurgerFi. “We look forward to seeing all of the new and creative submissions and incorporating the winning burger build to our menu.”\n\nThe ‘Art of the Burger’ competition runs now through July 12 at 11:59 p.m. EDT.* For a chance to win, burger lovers can submit a picture of their be...