Entertainment
Heinz Ignites a Citywide Takeover to Celebrate the Launch of Heinz Zero
Heinz, the world's favorite ketchup brand, launched Heinz Ketchup Zero, its first-ever ketchup with zero sugar, zero salt, and the same unmistakable Heinz taste, through a series of online and offline activations that took over the city.
About this update from The Kraft Heinz Company
[{"type":"list","items":[{"val":[{"type":"text","content":"Heinz launched Heinz Ketchup Zero - its first-ever zero sugar, zero salt ketchup, with a bold, citywide campaign blending experiential activations, e-commerce innovation, and playful digital storytelling.","length":209,"tagName":"p"}]}],"tagName":"ul","bulletedList":true,"length":209,"olType":false},{"type":"list","items":[{"val":[{"type":"text","content":"The "Zero Hour" campaign featured the interactive Heinz Zero Fridge, a midnight e-commerce race on Carrefour Now, and free Heinz Zero Burgers to drive cultural buzz and engagement across multiple touchpoints.","length":218,"tagName":"p"}]}],"tagName":"ul","bulletedList":true,"length":218,"olType":false},{"type":"text","content":"DUBAI, UAE, Nov. 17, 2025 /PRNewswire/ -- Heinz, the world's favorite ketchup brand, launched Heinz Ketchup Zero, its first-ever ketchup with zero sugar, zero salt, and the same unmistakable Heinz taste, through a series of online and offline activations that took over the city.","length":288,"tagName":"p"},{"type":"image","alt":"Heinz Ignites a Citywide Takeover to Celebrate the Launch of Heinz Zero","displaySize":"","headline":null,"caption":"Heinz Ignites a Citywide Takeover to Celebrate the Launch of Heinz Zero","className":"","disableSlideshowImg":false,"size":{"original":{"width":400,"height":225,"url":"https://media.zenfs.com/en/prnewswire.com/5ad8ae15edd72c4887c6704921e4e7d0"},"resized":{"url":"https://s.yimg.com/ny/api/res/1.2/RTDYLZ9eKSJC4yZhzc_4CA--/YXBwaWQ9aGlnaGxhbmRlcjt3PTcwNTtoPTM5NztjZj13ZWJw/https://media.zenfs.com/en/prnewswire.com/5ad8ae15edd72c4887c6704921e4e7d0","width":400,"height":225}},"href":"https://mma.prnewswire.com/media/2823334/Heinz_Zero_Celebration.html","hrefExternal":true,"rel":"nofollow"},{"type":"text","content":"Heinz launched a bold, citywide campaign that tapped into culture, community, and the brand's unmistakably cheeky tone. At the heart of the activation was the Heinz Zero Fridge, a talking fridge that literally gave Dubai something to talk about. Guests were tasked to beat the talking fridge in its Zero challenges before the clock hit 00:00 at midnight for free Heinz Ketchup Zero and gifts. The fridge surprised people across the city, teasing, testing, and rewarding those who engaged. Over 700 bottles were given away over the course of two weekends, ...