Press release
Heinz Creates Martian Tomato Ketchup With Aldrin Space Institute
With more than 150 years of ketchup expertise, the maker of galaxy’s favorite ketchup unveils out-of-this-world sauce PITTSBURGH--(BUSINESS WIRE)-- HEINZ
About this update from The Kraft Heinz Company
[{"type":"text","content":"\nWith more than 150 years of ketchup expertise, the maker of galaxy’s favorite ketchup unveils out-of-this-world sauce\n\n PITTSBURGH--(BUSINESS WIRE)--\nHEINZ embarked on a mission to ensure fresh, tasty food for future generations by partnering with astrobiologists to discover how to grow premium-quality ketchup tomatoes in harsh environmental conditions, such as those found on Mars. Today, the brand unveiled its first bottle of HEINZ Tomato Ketchup Marz Edition, made with delicious tomatoes grown by recreating similar soil, temperature, and water conditions on Earth to those found on the Red Planet.\n\nThrough a collaboration with a 14-person astrobiology team over nine months at the Aldrin Space Institute at Florida Tech, HEINZ simulated growing tomatoes on Mars. The team successfully yielded a crop of HEINZ tomatoes, from the brand’s proprietary tomato seeds, with the exacting qualities that pass the rigorous quality and taste standards to become its iconic ketchup.\n\nFor generations, HEINZ has helped people find magic in everyday moments that bring families together and has now discovered how to provide the delicious HEINZ Tomato Ketchup families know and love for the next 150 years and beyond.\n\nTwo years ago, HEINZ and its Tomato Masters set out to successfully launch the first-of-its-kind experiment that has become one of the largest projects of its kind related to Mars ever conducted. Experts in analyzing difficult soil conditions, picking the perfect seeds, and implementing world-leading agricultural techniques played a crucial role in ensuring the unmistakable taste of HEINZ Tomato Ketchup.\n\nAlthough HEINZ Tomato Ketchup Marz Edition bottles are not available for purchase, a batch of out-of-this-world ketchup was unveiled at Heinz HQ, where the experimental sauce has undergone rigorous quality testing to get the all-important green light to become certified bottles of HEINZ Tomato Ketchup.\n\n“We’re so excited that our team of experts has been able to grow tomatoes in conditions found on another planet and share our creation with the world. From analyzing the soil from Martian conditions two years ago to harvesting now, it’s been a journey that’s proved wherever we end up, HEINZ Tomato Ketchup will still be enjoyed for generations to come,” says Cristina Kenz, Chief Growth Officer for Kraft Heinz International Z...