Press release
HEINZ and Award-Winning Producer, Mustard, Drop the Sauce of the Summer: HEINZ MUSTAAAAAARD
Mixed by the master of beats himself, the limited-edition sauce will debut exclusively at Buffalo Wild Wings locations before hitting retail shelves
About this update from The Kraft Heinz Company
[{"type":"text","content":"\nMixed by the master of beats himself, the limited-edition sauce will debut exclusively at Buffalo Wild Wings locations before hitting retail shelves nationwide\n\n\n PITTSBURGH & CHICAGO--(BUSINESS WIRE)--\nAfter taking the internet by storm earlier this year, HEINZ and award-winning producer, Mustard, are back with this summer’s hottest drop: limited-edition HEINZ MUSTAAAAAARD. A smoky and sweet chipotle honey mustard with a kick, this BBQ essential blends real chipotle peppers with a touch of honey for a bold spin on HEINZ’s gold standard. Mustard himself carefully crafted the sauce at HEINZ headquarters in his newly appointed role as the brand’s first-ever Chief Mustard Officer. For the next two weeks, fans can exclusively try HEINZ MUSTAAAAAARD at Buffalo Wild Wings locations across the country before the sauce becomes available at retailers nationwide.\n\nThis press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20250625756570/en/As the brand's newly appointed Chief Mustard Officer, Mustard handpicked each flavor and ingredient in this never-before-seen sauce to uplevel summertime staples.\nAs masterful on the grill as he is on the beats, Mustard has long used HEINZ Mustard as his go-to staple when grilling for friends and family. Now, he has his own remix, handpicking each flavor and ingredient in this never-before-seen sauce to uplevel summertime staples. HEINZ MUSTAAAAAARD boasts a thick, creamy texture and just the right balance of smokiness, heat and sweetness. It’s just as delicious when used as marinade for wings and ribs as it is when topping burgers, salmon and more.\n\n\n“HEINZ Mustard has always been the base and most important ingredient of my grilling secret weapons,” says Mustard. “I knew I wanted to make my own sauce one day, something that wouldn’t be like anything else out there. Adding mustard gives you that nice browning, bark formation, and grilling, but that’s just step one. I tasted a bunch of remixes with the HEINZ team, trying different ingredients like jalapeños, bacon, and chipotle peppers until I got the perfect flavor. It came down to three top competitors, but this is the one, the ‘Mustard’ of all mustards.”\n\n\nStarting today, HEINZ MUSTAAAAAARD will be available at Buffalo Wild Wings sports bars nationwide for an exclusive, first-taste. While...