Press release
Fashion Meets Flavor: HEINZ and kate spade new york Debut Red-Hot Capsule Collection
The iconic global brands join forces to release a limited-edition accessories and apparel collection CHICAGO & PITTSBURGH & NEW YORK--(BUSINESS WIRE)--
About this update from The Kraft Heinz Company
[{"type":"text","content":"\nThe iconic global brands join forces to release a limited-edition accessories and apparel collection\n\n\n CHICAGO & PITTSBURGH & NEW YORK--(BUSINESS WIRE)--\nToday, HEINZ and kate spade new york announce a delicious new global partnership to debut a limited-edition collection just in time for summer. Both brands have fostered generations of loyal fans with their kitchen and closet staples, making this partnership an unexpected yet natural fit that embraces the spirit of both HEINZ and kate spade new york.\n\nThis press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20240626331876/en/HEINZ and kate spade new york debut capsule collection uniting the iconic and unmistakable red of HEINZ Ketchup with the playful styles of kate spade new york. (Photo: Business Wire)\nThe partnership and one-of-a-kind capsule collection draw inspiration from each brand’s signature DNA -- HEINZ’s beloved iconography and unmistakable ketchup red color and kate spade new york’s colorful, iconic and joyful styles. Featuring totes, pouches, small leather goods, ready to wear tees, footwear, keychains, phone cases and more, this new line will elevate all of summer’s special moments.\n\n\n“With this new line of ‘condiment couture,’ we’re excited to partner with the iconic kate spade new york brand to pay homage to the beloved HEINZ brand,” says Megan Lang, Head of Global HEINZ Brand Communications and Creativity. “kate spade new york shares many values with HEINZ – from creating products of the highest quality that are expertly crafted by masters and leave no detail untouched, to exhibiting true devotion to our fans. In return, both brands have incredibly loyal fanbases that transcend generations. At HEINZ, we love to celebrate the unique and unconventional ways our fans show their love for us, and this collection is the perfect opportunity to do so.”\n\n\n\"At kate spade new york, we believe in exploring the journey of self-expression through style in fun, unexpected ways,” says Jennifer Lyu, SVP and Head of Design at kate spade new york. “It’s the thoughtful details that bring this collection with HEINZ to life - from the embellishments on the tee and the way our 3D ketchup bag looks just like that classic red and white packet. The playful designs are perfect for all of summer’s special moments, capturin...