Press release
Dinner Is Served: KD Celebrates the Iconic Cheesy Golden Hue of Its Mac ‘N Cheese with New Kitchenware Collection
The premium, pre-tinted collection turns this subtle display of reassuring comfort into a proud statement TORONTO--(BUSINESS WIRE)-- For so many, KD Mac ‘N
About this update from The Kraft Heinz Company
[{"type":"text","content":"\nThe premium, pre-tinted collection turns this subtle display of reassuring comfort into a proud statement\n\n\n TORONTO--(BUSINESS WIRE)--\nFor so many, KD Mac ‘N Cheese is more than just a meal; it’s a ritual that has fans reaching for the same spoon, bowl, and container through every stage of life. Not only does the cheesy deliciousness satisfy and comfort, but in time, the ingredients paprika and turmeric found in every delicious box can add a beautiful and lasting cheesy golden hue to kitchenware. Today, KD turns this subtle display of reassuring comfort into a proud statement. Introducing: the KRAFT Dinnerware collection, a new line of kitchenware pre-tinted to celebrate the iconic and beloved cheesy golden hue from Canada’s favourite Mac ‘N Cheese. The limited-edition collection is available nationwide, while supplies last.\n\nThis press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20240624639531/en/The KRAFT Dinnerware Collection (Photo: Business Wire)\nThe new collection features a dinner bowl, a snack bowl, and a serving spoon, with all items sporting a golden ombre tint. Created in partnership with luxury home décor shop, AnnSandra, and hand made by Les Ottomans, the new KRAFT Dinnerware line-up is this summer’s must-have dishware collection. Now, when people proudly reach for a comforting bowl of KD, they can do it in style.\n\n\n“For many Canadians, the ritual of making KD their own way goes beyond customizing with their favourite flavours, and often includes reaching for the same dedicated dishware every time they make it,” says Brian Neumann, Head of Brand Communications for Kraft Heinz Canada. “With the KRAFT Dinnerware collection, we’re celebrating this unsung part of the ritual, proudly highlighting the cheesy golden hue of our mac and cheese and the reassuring comfort KD has brought fans for over 85 years, because when you love something, it shows!”\n\n\nThe KRAFT Dinnerware collection also celebrates KD’s commitment to quality. KD’s original blue box is made with no artificial flavours, colours, or preservatives, and its iconic cheesy golden hue comes from the paprika and turmeric.\n\n\nStarting today, KD lovers can now order the KRAFT Dinnerware collection on annsandra.com for $30. To learn more about KRAFT Dinnerware, follow along on KD Canada’s Instagram ...