Press release
CRAVE Meals Dishes Up First-Ever Presenting Playoff Partnership for Toronto Ultra
One-of-a-kind on-jersey brand patch to appear in-game as team competes for $1.2 million in prize money TORONTO, Aug. 11, 2021 (GLOBE NEWSWIRE) -- The Toronto
About this update from The Kraft Heinz Company
[{"type":"text","content":"One-of-a-kind on-jersey brand patch to appear in-game as team competes for $1.2 million in prize money\nTORONTO, Aug. 11, 2021 (GLOBE NEWSWIRE) -- The Toronto Ultra, OverActive Media’s (TSXV:OAM) Call of Duty franchise and Canada's only Call of Duty League (CDL) team, will compete in the Call of Duty League Championship Weekend in Los Angeles, CA, from August 19-22, 2021. This live event is the culmination of season-long rivalries and epic battles bringing with it $1.2 million in prize money for the winning team and a coveted Championship trophy. Following a strong season winning the Stage II Major and ranked 2nd heading into the playoffs, Toronto Ultra is looking for redemption coming off a tough finals finish at the Stage 5 Majors. To generate excitement and engage Call of Duty fans across Canada for the CDL Championship Weekend, Toronto Ultra Playoffs presented by CRAVE Meals kicks-off today. “As we head into the playoffs, every aspect of our training and preparation is critical,” said Jamie ‘Insight’ Craven, Toronto Ultra Player. “It’s great to have the support of CRAVE meals as we head into the Championship weekend.” Earlier this season, CRAVE Meals (CRAVE), a Kraft Heinz Canada brand (NASDAQ:KHC), was announced as the Official Meal Partner of Toronto Ultra. As the first-ever presenting playoff partner, CRAVE has secured the first in-game jersey asset on the Toronto Ultra uniforms. The on-jersey brand patch is a one-of-a-kind asset in the Canadian market, appearing in-game on Toronto Ultra's operator. In addition, CRAVE will feature custom content experiences to bring fans closer to the action including a daily social series to highlight the team’s journey as they prepare and train for the CDL Championship Weekend and a content series with Toronto Ultra player Anthony ‘Methodz’ Zinni. Further momentum will be built leading into the Championship Weekend via a playoff campaign focused on showcasing Toronto Ultra as Canada’s Call of Duty League team by bringing players to life as superheroes with a video launching August 19, while other industry-leading brands will join CRAVE to drive the optimal fan experience around the CDL Championship Weekend including: Bud Light’s launch of a new, limited-edition custom branded tall can in celebration of Toronto Ultra’s playoff runTD’s Discord Watch Parties hosted on the Toronto Ultra Dis...