Press release
Calling Red Velvet Lovers! Philadelphia® Cream Cheese and Milk Bar Debut First-Ever Red Velvet Philly Bagel Bomb
The cream cheese category leader brings its signature one-of-a-kind creaminess to one of Milk Bar’s best-selling flavors CHICAGO & PITTSBURGH--(BUSINESS
About this update from The Kraft Heinz Company
[{"type":"text","content":"\nThe cream cheese category leader brings its signature one-of-a-kind creaminess to one of Milk Bar’s best-selling flavors\n\n\n CHICAGO & PITTSBURGH--(BUSINESS WIRE)--\nPhiladelphia®, the brand that has set the cream cheese standard for over 150 years, is now marrying its signature silky smooth texture and creamy taste with award-winning bakery Milk Bar, to debut the Red Velvet Philly Bagel Bomb. Opening a new chapter for the beloved Bagel Bomb, this marks the first time the menu item is offered with a sweet flavor profile in a “mini-bomb” sized format – making for a delightfully blissful bite any time of day.\n\nThis press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20231004670184/en/Philadelphia partners with Milk Bar to combine its signature sensorial experience with one of Milk Bar’s best-selling flavors for a first-of-its-kind creation – the Red Velvet Philly Bagel Bomb. (Photo: Business Wire)\nThe red velvet and Philly cream cheese flavor combination is an iconic duo fans have sought out for decades – in fact, 64 percent of consumers claim their affection for red velvet1, one of Milk Bar’s best-selling flavors. Inspired by Philadelphia’s distinct flavor and textural profile, the two brands teamed up to bring their beloved offerings to the masses in a first-of-its-kind innovation for both.\n\n\n\"One of the many special things about our product is its unique silky smooth and creamy profile that amps up the creaminess of so many foods, which you see come to life beautifully in the Red Velvet Philly Bagel Bomb,” said Keenan White, Senior Brand Manager, Philadelphia at Kraft Heinz Company. “As we continuously push to uncover unique and irresistible ways for fans to enjoy Philadelphia, this partnership with Milk Bar was a natural fit. We love how both brands have tapped into hallmarks of what make them beloved, while doing it in an unexpected and consumer-driven way with this limited-time offering.”\n\n\nThe Red Velvet Philly Bagel Bomb features a lightly sweetened Philly cream cheese core with chocolate, wrapped with red velvet bagel dough and served warm. Whether enjoyed as an indulgent breakfast, afternoon delight or late-night snack, the limited-edition creation is “mini bomb” sized – perfect for sharing or as a sweet treat.\n\n\n“When we created the Bagel Bomb way back i...