Press release
After 20 Years, Ore-Ida – the Inventor of Tater Tots – Comes to Napoleon Dynamite’s Rescue with First-Ever, Tater Tot-Protecting Pants
Two decades after the world watched Randy crush Napoleon’s Tater Tots, Ore-Ida is offering a one-of-a-kind solution to this ‘tot-tastrophe’ PITTSBURGH &
About this update from The Kraft Heinz Company
[{"type":"text","content":"\nTwo decades after the world watched Randy crush Napoleon’s Tater Tots, Ore-Ida is offering a one-of-a-kind solution to this ‘tot-tastrophe’\n\n\n PITTSBURGH & CHICAGO--(BUSINESS WIRE)--\nIn 2004, the world first met one of the 2000s’ most iconic characters, Napoleon Dynamite, known for his love of Tater Tots. Fans watched as Napoleon snuck Tater Tots into class, only to have the school bully, Randy, yell the unforgettable line, “GIMME SOME OF YOUR TOTS,” and kick Napoleon’s pocket – crushing the crispy and fluffy snack. Now, 20 years later, the Ore-Ida brand – the inventor of Tater Tots – comes to Napoleon’s rescue with a first-of-its-kind solution: pants specifically designed to protect Tater Tots. Created in partnership with the film by Searchlight Pictures, the “Ore-Ida Tot-Protecting Pants” are now available nationwide for a limited-time only.\n\nThis press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20240617327248/en/After 20 Years, Ore-Ida – the Inventor of Tater Tots – Comes to Napoleon Dynamite’s Rescue with First-Ever, Tater Tot-Protecting Pants (Photo: Business Wire)\nThe innovative solution to safeguard Tater Tots pays homage to the joggers Napoleon wears in the film, now with a unique “tot pocket” – answering on real requests from lovers of the film. Inspired by Uncle Rico’s Nupont Fiber, each pair of pants boasts a stylish, dark gray, crocodile-print pattern and durable, food-safe pocket specially designed to protect Ore-Ida Tater Tots. Now everyone – even Napoleon himself – can indulge in delicious Ore-Ida Tater Tots at any time, without fear of crushing them.\n\n\n“For over 70 years, Ore-Ida has prided itself on delivering crispy and fluffy potatoes every time,” says Jackie Britva, Senior Brand Manager for Ore-Ida at The Kraft Heinz Company. “With June marking the film’s 20th anniversary, we knew it was the perfect time for Ore-Ida to solve Napoleon’s tot-tastrophe in a way only the inventor of Tater Tots could.”\n\n\nTo launch the Tot-Protecting Pants, Ore-Ida partnered with Searchlight and tapped Napoleon Dynamite himself – Jon Heder – to reprise his character. Modeling the pants in a new short film inspired by the original movie and directed by Aaron Ruell, who plays Kip Dynamite in the movie, Napoleon wistfully shares that he is still haunted by crushed Tat...