Business
Google Cloud and Philips Collaborate to Drive Consumer Marketing Innovation and Transform Digital Asset Management with AI
Google Cloud today announced a collaboration with the Philips Personal Health Business to modernize its global image library and content marketing systems. Leveraging Google Cloud's Vertex AI platform, Philips has developed a solution that enables asset management with unprecedented speed and scale, significantly reducing operational costs, enhancing brand consistency, and accelerating marketing agility.
About this update from Koninklijke Philips N.v.
[{"type":"text","content":"Google Cloud helps streamline marketing processes, enhancing brand consistency and reducing operational costs","length":109,"tagName":"p","attribs":{}},{"type":"text","content":"AMSTERDAM and SUNNYVALE, Calif., May 14, 2025 /PRNewswire/ -- Google Cloud today announced a collaboration with the Philips Personal Health Business to modernize its global image library and content marketing systems. Leveraging Google Cloud's Vertex AI platform, Philips has developed a solution that enables asset management with unprecedented speed and scale, significantly reducing operational costs, enhancing brand consistency, and accelerating marketing agility.","length":478,"tagName":"p"},{"type":"image","alt":"Google Cloud Logo (PRNewsfoto/Google Cloud)","displaySize":"","headline":null,"caption":"Google Cloud Logo (PRNewsfoto/Google Cloud)","className":"","disableSlideshowImg":false,"size":{"original":{"width":400,"height":71,"url":"https://media.zenfs.com/en/prnewswire.com/97b8f4ec7eeaa88aa1b5cead4dba5032"},"resized":{"url":"https://s.yimg.com/ny/api/res/1.2/KUqxdgjBhqIu25qlAAmiFA--/YXBwaWQ9aGlnaGxhbmRlcjt3PTcwNTtoPTEyNTtjZj13ZWJw/https://media.zenfs.com/en/prnewswire.com/97b8f4ec7eeaa88aa1b5cead4dba5032","width":400,"height":71}},"href":"https://mma.prnewswire.com/media/1032194/Google_Cloud_Logo.html","hrefExternal":true,"rel":"nofollow"},{"type":"text","content":"Philips needed a better way to manage visual consistency across its broad product portfolio and growing digital presence. With thousands of marketing assets across its portfolio, the existing process was complex, time-intensive, and hard to scale. However, with Google Cloud's Vertex AI and advanced models from Model Garden, it successfully processed and matched over 200,000 images into 8,000 unique, brand-aligned assets in a matter of hours. This process eliminated duplicates and outdated visuals, drastically simplified asset governance, and ensured consistent brand representation.","length":592,"tagName":"p"},{"type":"text","content":""Powered by Google's AI, this breakthrough in asset management is transforming how we work," said Claudia Calori, Head of Marketing Excellence, Personal Health at Philips. "Through our partnership with Google Cloud, we're ensuring brand consistency, compliance and accuracy while helping increase efficiency in our ...