Business
KonaRed Provides Corporate Outlook for Fiscal Year 2016
KonaRed Provides Corporate Outlook for Fiscal Year 2016.
About this update from Konared Corporation
[{"type":"text","content":"\n\n\n\nKonaRed Provides Corporate Outlook for Fiscal Year 2016\n\n/* Style Definitions */\nspan.prnews_span\n{\nfont-size:8pt;\nfont-family:\"Arial\";\ncolor:black;\n}\na.prnews_a\n{\ncolor:blue;\n}\nli.prnews_li\n{\nfont-size:8pt;\nfont-family:\"Arial\";\ncolor:black;\n}\np.prnews_p\n{\nfont-size:0.62em;\nfont-family:\"Arial\";\ncolor:black;\nmargin:0in;\n}\n.prntac{\nTEXT-ALIGN: CENTER\n}\n\n\n\n\n\n\nKonaRed Provides Corporate Outlook for Fiscal Year 2016\n- Ready to Drink Cold Brew Coffee Seen as a Major Key Development\nPR Newswire\nKOLOA, Hawaii, Jan. 14, 2016\n\n\n\nKOLOA, Hawaii, Jan. 14, 2016 /PRNewswire/ -- KonaRed Corporation (OTCQB: KRED), a pioneer of the coffee fruit category and manufacturers of antioxidant juices and nutritional supplements from the unique and exclusive Hawaiian CoffeeBerry® brand coffee fruit from Kona, Hawaii, today provided a corporate summary on the Company's outlook into 2016. \n\n\nKonaRed's management team conducted a rigorous review of all operations during the fourth quarter of 2015 with the goal of positioning the Company for strong growth in 2016.  The key focus areas will be on growing the company's coffee fruit consumer packaged goods product line with leading retailers and on new strategic sales and marketing plans for its three new lines of revenue: Ready to Drink (RTD) Cold Brew Coffee, Whole Bean Coffees and Industrial Ingredients.\n\nThe marketing and sales strategy for coffee fruit beverages will build on KonaRed's existing customer base and expansion will be executed through growing the store counts in major retail chains such as Target, Kroger, Vitamin Shoppe, Ralphs, Fred Meyer and Whole Foods. In addition, the Company will look to increase its footprint at independent grocery and food retail outlets in key markets in the western United States.\n\nThe Company's banner new product, its RTD Cold Brew Coffee, will be rolled out via the same retailers that already love KonaRed products.  RTD Cold Brew Coffee can be found in different parts of the store and will offer the Company additional visibility and sales within the same retail partners. \n\nThe strategy to drive whole bean coffee sales will be to establish high-end retail outlets and sales partners everywhere that coffee is currently sold.  The largest opportunity appears to be in the special...