Klaviyo Breaks Records with First AI-powered BFCM

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[{"type":"text","content":"Klaviyo surpassed $3.8B in Klaviyo Attributed Value (KAV)*, up 27% YoY, and nearly 20,000 customers hit their best sales day ever.","length":130,"tagName":"p","attribs":{}},{"type":"text","content":"BOSTON, December 02, 2025--(BUSINESS WIRE)--Klaviyo (NYSE: KVYO), the B2C CRM, today released its 2025 BFCM Recap Report, showing that the five days between Thanksgiving and Cyber Monday (BFCM) were record-breaking, fueled not by deep discounts but by loyalty and AI-powered personalization. Even as industrywide discount rates fell, brands using Klaviyo saw outsized growth and engagement.","length":390,"tagName":"p"},{"type":"text","content":"Key findings include:","length":21,"tagName":"p"},{"type":"list","items":[{"val":[{"type":"text","content":"Klaviyo delivered more than 22.7B messages (up 25% YoY) over BFCM, generating more than $3.8B in KAV for its customers","length":118,"tagName":"p","attribs":{}}]},{"val":[{"type":"text","content":"Consumer spending rose 11% YoY even as discounts fell 10% YoY, showing that loyalty, not promotions, drove performance","length":118,"tagName":"p","attribs":{}}]},{"val":[{"type":"text","content":"AI-powered recommendations kept consumers browsing longer, deepening onsite engagement and product discovery","length":108,"tagName":"p","attribs":{}}]},{"val":[{"type":"text","content":"Cyber Sunday became the fastest growing day of the weekend at nearly 14% YoY, with Cyber Monday (+11% YoY) beating Black Friday’s 10% YoY growth as well","length":152,"tagName":"p","attribs":{}}]},{"val":[{"type":"text","content":"One in every twenty dollars in the US spent online** over BFCM stemmed from a message or experience Klaviyo delivered","length":117,"tagName":"p","attribs":{}}]},{"val":[{"type":"text","content":"Powerhouse categories: Health & Beauty sales rose 14% YoY, Apparel increased 11% YoY","length":88,"tagName":"p","attribs":{}}]}],"tagName":"ul","bulletedList":true,"length":701,"olType":false},{"type":"text","content":"Loyalty was the BFCM growth engine","length":34,"tagName":"p"},{"type":"text","content":"BFCM this year saw same-site sales rise 11% YoY, with repeat buyers driving much of the lift. Revenue from repeat customers grew 13.5% YoY (outpacing revenue from new buyers) as they responded to loyalty tactics like early access, exclusive drops, VIP perks, and personalized offers rather than bl...

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