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Global Atlantic Unveils New Brand to Reflect Strategic Growth and Strength

NEW YORK, June 11, 2025--Global Atlantic, a leading provider of retirement security and investment solutions, and a wholly-owned subsidiary of KKR, today launched its new brand identity and logo. Global Atlantic’s new brand highlights the powerful combination of KKR’s differentiated investment capabilities and Global Atlantic’s insurance expertise. The new brand pays tribute to the company’s rich history and legacy in the retirement space, while embracing a new strategic vision as an insurance b

articleKkr & Co. Inc.June 11, 20253/company/kkr-and-co-lp/news/global-atlantic-unveils-new-brand-to-reflect-strategic-growth-and-strength
Global Atlantic Unveils New Brand to Reflect Strategic Growth and Strength

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Global AtlanticKKRretirement securityinvestment solutions