Business
Pull-Ups® Announces Upgraded Product Features Based on Real Parent Feedback
Real parent feedback and extensive market research was used to help design the new and improved Pull-Ups training pants, designed to make potty training fun,
About this update from Kimberly-clark Corporation
[{"type":"text","content":"Real parent feedback and extensive market research was used to help design the new and improved Pull-Ups training pants, designed to make potty training fun, fast and easy\n\n\nNEENAH, Wis., June 8, 2021 /PRNewswire/ -- June is National Potty Training Awareness Month and Pull-Ups® understands how challenging potty training can be for both parents their kids. In fact, it can be such a challenge that parents ranked a pant that makes potty training as fun and easy as possible as the number one benefit a training pant brand could provide1. As the best-selling training pant in North America2, Pull-Ups understands parents needs and is proud to debut upgraded features that make potty training fun, fast and easy with new Disney music-themed graphics that fade when wet to help teach kids to stay dry.\n\n \n \n\n \nConsumer research says 60 percent of parents want training underwear that motivates their child1, and 80 percent of parents believe the new and improved exclusive fading Disney music-themed graphic will help make potty training easier and give their child the confidence they need to finish potty training1. \nAdditionally, with the updated musical fading graphics, Pull-Ups feature a short story on the pack that parents can read to their child to help motivate them and make potty training fun. Because Mickey Mouse and Minnie Mouse's instrument fades when wet, parents can help toddlers learn to stay dry by instructing their big kid to keep the music going with Mickey Mouse and Minnie Mouse or the musical instrument will fade away. Making music with Mickey Mouse and Minnie Mouse can also come to life with the Pull-Ups Voice Assistant and fun extras like an inside-the-box coloring mat. \n\"We recognize the step up from diapers to Pull-Ups is a big one, and we are always looking for ways to make potty training easier for both big kids and parents as they start this journey together,\" said Martin Knight-Jones, General Manager for Pull-Ups North America. \"Our team places product innovation and consumer insights at the core of everything we do, and we're exceptionally proud of this latest innovation to help make potty training fun, fast and easy.\nWhen used together with Pull-Ups training pants, the Pull-Ups Voice Assistant can help parents provide positive reinforcement, musical celebrations and storytelling to better support the ove...