Business
Goodnites® Announces National Campaign and Partnership with the Autism Society of America to Raise Awareness and Provide Solutions for Bedwetting Needs of Families with Neurodivergent Children
Study Reveals That 60% of Parents of Children with Autism and/or ADHD Who Experience Bedwetting Express Increased Feelings of Anxiety NEENAH, Wis., March 29,
About this update from Kimberly-clark Corporation
[{"type":"text","content":"Study Reveals That 60% of Parents of Children with Autism and/or ADHD Who Experience Bedwetting Express Increased Feelings of Anxiety\nNEENAH, Wis., March 29, 2023 /PRNewswire/ -- Goodnites, the #1 bedwetting underwear1 brand, announced a new partnership with the Autism Society of America, America's largest and oldest grassroots Autism organization, to educate, support, and provide solutions for families of children with Autism who are in need of a longer-term bedwetting solution. Since inventing the absorbent bedwetting underwear category in 1994, Goodnites has been committed to empowering users to have a dry night's sleep and wake up awesome! Its bedwetting underwear is designed to provide children ages 3 to 17 a dry night's sleep with 35% fewer leaks2. While bedwetting is a common occurrence among most children, children with Autism and/or ADHD may face a longer experience with nocturnal enuresis, commonly known as bedwetting. In honor of Autism Acceptance Month this April, Goodnites will donate $150,000 to the Autism Society of America to support education and community efforts throughout 2023. As part of the programming, the brand is also unveiling new proprietary research illustrating the impact of bedwetting on families of children with ADHD and/or Autism, sharing awareness-driving content across digital channels, and amplifying influential voices in the neurodivergent and parenting space to help reduce the shame and stigma around bedwetting through education.\n\n \n \n \n \n \n \n\n \nDriven by insights, Goodnites is committed to supporting this underserved group by combating the bedwetting stigma and giving parents and children the comfort that they are not alone. Through an ongoing partnership with the Autism Society of America that extends through 2023, the two organizations will support the community through educational resources, national and local community events, and advocacy. Designed with these families' needs in mind, Goodnites will unveil a resource hub later this year to provide free access to bedwetting education tailored to the Autism and ADHD communities with contributions from the Autism Society of America.\nIn January 2023, Goodnites conducted a survey among 1,000 U.S parents of children with Autism and/or ADHD, ages 3 to 17. The survey uncovered the physical, emotional, relational, and mental impact th...