Business
Giannis Antetokounmpo Teams Up with Huggies® to Launch New Little Movers® Diapers with HuggFit 360°
Huggies® has joined forces with basketball superstar and dad of four, Giannis Antetokounmpo, to show off his biggest moves with his tiniest teammate, his daughter, Eva. To help introduce the new Huggies® Little Movers® HuggFit 360° slip-on diaper, Giannis will star in an exciting multi-channel campaign that celebrates protection for babies who are ready to move, groove, and conquer the world—just like Giannis on the basketball court. With a flexible waistband designed to move with baby during pl
About this update from Kimberly-clark Corporation
[{"type":"text","content":"Basketball superstar and father stars in adorable campaign alongside his daughter to introduce new slip-on diaper from Huggies ","length":126,"tagName":"p","attribs":{}},{"type":"text","content":"CHICAGO, May 13, 2025 /PRNewswire/ -- Huggies® has joined forces with basketball superstar and dad of four, Giannis Antetokounmpo, to show off his biggest moves with his tiniest teammate, his daughter, Eva. To help introduce the new Huggies® Little Movers® HuggFit 360° slip-on diaper, Giannis will star in an exciting multi-channel campaign that celebrates protection for babies who are ready to move, groove, and conquer the world—just like Giannis on the basketball court. With a flexible waistband designed to move with baby during play, new Huggies Little Movers HuggFit 360° offers double the stretch of Huggies Little Movers open diapers and are designed to provide an extra secure fit for up to 100% blowout and leakproof protection.","length":741,"tagName":"p"},{"type":"image","alt":"Giannis Antetokounmpo Teams Up with Huggies® to Launch New Little Movers® Diapers with HuggFit 360°","displaySize":"","headline":null,"caption":"Giannis Antetokounmpo Teams Up with Huggies® to Launch New Little Movers® Diapers with HuggFit 360°","className":"","disableSlideshowImg":false,"size":{"original":{"width":400,"height":263,"url":"https://media.zenfs.com/en/prnewswire.com/b807e93d0ccbb500f3e0ee591abcdac4"},"resized":{"url":"https://s.yimg.com/ny/api/res/1.2/K1Nyzmu1Z2wtPdzUxhnbhw--/YXBwaWQ9aGlnaGxhbmRlcjt3PTcwNTtoPTQ2NDtjZj13ZWJw/https://media.zenfs.com/en/prnewswire.com/b807e93d0ccbb500f3e0ee591abcdac4","width":400,"height":263}},"href":"https://mma.prnewswire.com/media/2685765/KV_GIANNIS.html","hrefExternal":true,"rel":"nofollow"},{"type":"text","content":"The campaign kicks off with a cinematic ad spot featuring Giannis and his 19-month-old daughter on the basketball court. As Giannis ties his double laces, he checks Eva's Huggies Little Movers® Diaper with Double Grip Strips™, signaling they're ready for action. Set to the beat of Ludacris' "Stand Up," the ad showcases Giannis' smooth strides on the court alongside Eva's adorable, wobbly attempts to mimic him. This heartwarming moment highlights the campaign's idea: "Double the stretch* for when your little double starts to move like you do&qu...