Business
Kidoz Poised for Growth as Age-Gating Becomes Mandatory Under New U.S. Child Safety Laws
VANCOUVER, BC / ACCESS Newswire / April 1, 2025 / Kidoz Inc. (TSXV:KIDZ) (the "Company" or "Ki...
About this update from Kidoz Inc
[{"type":"text","content":"Kidoz Poised for Growth as Age-Gating Becomes Mandatory Under New U.S. Child Safety LawsVANCOUVER, BC / ACCESS Newswire / April 1, 2025 / Kidoz Inc. (TSXV:KIDZ) (the \"Company\" or \"Kidoz\"), mobile AdTech developer and owner of the market-leading Kidoz Contextual Ad Network (www.kidoz.net), the Kidoz Publisher SDK and Kidoz COPPA Shield, commented on the new age-gating regulations and announces the adoption by the board of directors (the \"Board\") of a new fixed 10% security-based compensation plan (the \"Equity Awards Plan\").New U.S. Child Safety LawsNew legislation and tech platform updates are set to reshape digital advertising to children - creating significant opportunities for Kidoz, the leading safe ad network for kids.As new child safety laws and age-verification requirements sweep across U.S. states, Kidoz Inc. is uniquely positioned to become the default monetization solution for app publishers targeting users under 13.With Utah's landmark App Store Accountability Act now signed into law and at least 16 other states, including California, Texas, and South Carolina, considering similar legislation, the age of generic, data-driven ad networks blending children into general audience traffic is quickly ending.Simultaneously, Apple has announced a rollout of enhanced child account protections and age-range APIs, allowing developers to identify and provide age-appropriate experiences with parental input, shifting the landscape in favor of dedicated safe ad ecosystems like Kidoz.\"This moment represents a seismic shift for the kids digital media ecosystem,\" said Jason Williams, CEO at Kidoz and Co-Chairman of IAB Canada Gaming Committee. \"As developers are required to gate their apps and separate under-13 users from general traffic, they need a monetization partner that is purpose-built for child audiences. That's Kidoz.\"Kidoz is already fully compliant with COPPA guidelines, and its privacy-by-design platform ensures no personal data is collected or used for targeting children. As proposed federal updates in COPPA 2.0 aim to ban targeted ads for both kids and teens and introduce strict data minimization requirements, ad networks that depend on behavioural targeting will increasingly be restricted from reaching young audiences.With over 500 million monthly active users, Kidoz enables brands to connect with children in ...