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Advertisers Forced to Find Safe Solutions to Reach Young Audiences as Australia Expands Under-16 Social Media Ban to YouTube
VANCOUVER, BC / ACCESS Newswire / August 13, 2025 / Kidoz Inc. (TSXV:KDOZ)(OTCQB:KDOZF) ("Kido...
About this update from Kidoz Inc
[{"type":"text","content":"Advertisers Forced to Find Safe Solutions to Reach Young Audiences as Australia Expands Under-16 Social Media Ban to YouTubeVANCOUVER, BC / ACCESS Newswire / August 13, 2025 / Kidoz Inc. (TSXV:KDOZ)(OTCQB:KDOZF) (\"Kidoz\" or the \"Company\"), mobile AdTech developer and owner of the market-leading Kidoz Contextual Ad Network (www.kidoz.net) and a leading COPPA (Children's Online Privacy Protection Act) and GDPR-K (General Data Protection Regulation) certified digital media platform and a leader in safe mobile gamer engagement, welcomes the Australian government's decision to expand its under-16 social media ban to include YouTube and highlights the urgent shift advertisers need to make toward safe, compliant digital advertising solutions, especially in mobile gaming.Beginning December 10, 2025, Australian children under 16 will be prohibited from holding accounts on major social platforms, including YouTube, TikTok, Instagram, Facebook, Snapchat, and X. Platforms failing to verify users' ages face penalties of up to AUD $50 million ($33M USD).Kidoz CEO Jason Williams said: \"This decision reshapes the digital landscape for young audiences. Advertisers now need safe, verified alternatives across all digital platforms to reach under-16 audiences. Privacy-first, precision matching platforms like Kidoz offer brands a solution to engage young audiences without risk of exposure to harmful content, or reliance on personal data.\"Kidoz enables brands to reach millions of kids safely through a walled-garden network of mobile games, apps, and kid-friendly content, all compliant with COPPA 2.0, CARU Guidelines, and GDPR-K. Unlike mainstream platforms, Kidoz avoids targeted advertising and ensures children access only age-appropriate experiences. The platform uses AI-driven contextual matching, provides effortless access to 100K+ games, opens direct access to premium games for advertisers, and ensures safe high-value engagement without personal data collection.The Global Shift to Age VerificationAustralia's announcement comes amid a wave of international measures to protect children online:Starting July 25, 2025, the United Kingdom's Online Safety Act requires platforms, including gaming services, social media, and dating apps, and gaming services, to verify user ages to restrict access to adult or potentially harmful content, ensuring pro...