Business
A NEW WAY TO ROLL: KICKING OFF A CELEBRATION OF THE KIA SOUL
From a humble beginning as a boxy concept vehicle in Kia's U.S. design studio and continuing through 16 years of passion, the fun and funky Kia Soul urban runabout has always stood out from the crowd. As what most consider the first production vehicle in Kia's design-led and historic transformation, the Soul has attracted new customers to the brand by projecting the kind of individuality and optimism that appeals to both the young and the young-at-heart. And with Kia's overall U.S. sales nearly
About this update from Kia Corporation
[{"type":"list","items":[{"val":[{"type":"text","content":"Set to retire at the conclusion of the 2025 model year, over 1.5 million Kia Souls have been sold in the U.S. since 2009","length":125,"tagName":"p"}]},{"val":[{"type":"text","content":"The Kia Soul's ongoing popularity and influence on pop culture was fueled by some of the most memorable and effective automotive advertising in the history of the automotive industry","length":191,"tagName":"p"}]}],"tagName":"ul","bulletedList":true,"length":316,"olType":false},{"type":"text","content":"IRVINE, Calif., Oct. 6, 2025 /PRNewswire/ -- From a humble beginning as a boxy concept vehicle in Kia's U.S. design studio and continuing through 16 years of passion, the fun and funky Kia Soul urban runabout has always stood out from the crowd. As what most consider the first production vehicle in Kia's design-led and historic transformation, the Soul has attracted new customers to the brand by projecting the kind of individuality and optimism that appeals to both the young and the young-at-heart. And with Kia's overall U.S. sales nearly tripling during the Soul's lifetime, its impact simply cannot be overstated.","length":637,"tagName":"p"},{"type":"image","alt":"Kia Souls have been sold in the U.S. since 2009.","displaySize":"","headline":null,"caption":"Kia Souls have been sold in the U.S. since 2009.","className":"","disableSlideshowImg":false,"size":{"original":{"width":400,"height":314,"url":"https://media.zenfs.com/en/prnewswire.com/16daf29f1861c48a16dd331b5ea853c9"},"resized":{"url":"https://s.yimg.com/ny/api/res/1.2/9pZo1MI1vV_vJeSBA39aLQ--/YXBwaWQ9aGlnaGxhbmRlcjt3PTcwNTtoPTU1MztjZj13ZWJw/https://media.zenfs.com/en/prnewswire.com/16daf29f1861c48a16dd331b5ea853c9","width":400,"height":314}},"href":"https://mma.prnewswire.com/media/2788948/KIA_2010_Soul.html","hrefExternal":true,"rel":"nofollow"},{"type":"text","content":""The Soul was one of the cornerstones in Kia gaining a foothold in the United States and this one-of-a-kind vehicle – and the marketing supporting it – helped Kia move to where it resides today," said Eric Watson, Vice President, Sales, Kia America. "Kia is steadily progressing towards its third consecutive annual sales record and all-time high market share, and that is possible thanks to the early success carved out by the Soul. We are proud of ...