Business
JWEL Establishes New Subsidiary to Market Agricultural and Fishing Products in Live Streaming Video on Tencent Short Video and Other Platforms
Expanding Company's business from Web-Based E-Commerce to High Growth Social Media Influencer E-Commerce SHANGHAI, May 2, 2023 /PRNewswire/ -- Jowell Global
About this update from Jowell Global Ltd.
[{"type":"text","content":"Expanding Company's business from Web-Based E-Commerce to High Growth Social Media Influencer E-Commerce\nSHANGHAI, May 2, 2023 /PRNewswire/ -- Jowell Global Ltd. (\"Jowell Global\" or the \"Company\") (NASDAQ: JWEL), one of the leading cosmetics, health and nutritional supplements, and household products e-commerce platforms in China, today announced that the Company has established a new wholly owned subsidiary, Shanghai Lianfu Information Technology Co., Ltd. (\"Lianfu\") that focuses on marketing agricultural and fishing products on Tencent Short Video and other social media platforms.\nLianfu will work with social media influencers at the source of freshly grown agricultural products, where they will live stream and show orange, pears and apples just being harvested on site and offer them for sale to the viewers. Lianfu will also have influencers at fishing boats coming back to harbor after catching fresh fish and sell them to the viewers. These products will be shipped immediately upon purchases, ensuring ultra-fresh foods to consumers.\nMr. Haiting Li, Chief Executive Officer of JWEL stated, \"As we look to the future, we recognize that the web-based ecommerce industry is a mature one, where consumers often compete on price, leading to tight margins for businesses. However, influencer ecommerce is rapidly growing where sales are driven by spontaneous purchases and the consumer's connection with the influencers. In this type of market, price is not necessarily the main driving factor in a consumer's decision to make a purchase. This represents a significant opportunity for our company to improve our margins and reach a wider audience. While our ecommerce software, infrastructure, and fulfillment capabilities will continue to play a vital role in our new business, we are excited about the potential that influencer ecommerce holds for our future business.\"\nMr. Li continued, \"Before I recently joined JWEL as its Chief Executive Officer, I helped to establish and grow Tencent's \"New Tools for Farmers Program\" which is also an influencer-based ecommerce product offering program. We look forward to updating our shareholders and investors on this exciting new business for JWEL with new development. I am confident that this new path forward will build value for our shareholders.\"\nAbout Jowell Global Ltd.\nJowell Global Ltd....