Business
Real estate's AI reality check: 90% of companies piloting, only 5% achieved all AI goals
Artificial intelligence (AI) in commercial real estate is entering a new phase, moving beyond early explorations and toward targeted, high‑impact use cases that aim to redefine value. JLL's 2025 Global Real Estate Technology Survey, of 1,500+ senior CRE investor and occupier decision-makers across 16 markets and various industries, reveals while maturity remains low, organizations are prioritizing AI in their real estate technology budgets and piloting projects that go well beyond individual pro
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[{"type":"text","content":"JLL's research reveals despite near-universal AI adoption, significant gaps remain in driving business impact","length":113,"tagName":"p"},{"type":"text","content":"CHICAGO, Oct. 28, 2025 /PRNewswire/ -- Artificial intelligence (AI) in commercial real estate is entering a new phase, moving beyond early explorations and toward targeted, high‑impact use cases that aim to redefine value. JLL's 2025 Global Real Estate Technology Survey, of 1,500+ senior CRE investor and occupier decision-makers across 16 markets and various industries, reveals while maturity remains low, organizations are prioritizing AI in their real estate technology budgets and piloting projects that go well beyond individual productivity use cases. Currently, 88% of investors, owners and landlords have started piloting AI, with most pursuing an average of five use cases simultaneously and 92% of occupiers are also running corporate real estate AI pilots. This shift signals a strategic pivot from efficiency to growth and business impact.","length":867,"tagName":"p"},{"type":"text","content":"Despite economic headwinds, more than half of investors have achieved considerable technology budget growth over the past two years. Strategic advisory on technology or AI is investors' number one commercial real estate (CRE) tech budget priority for the next two years and 87% report their real estate technology budgets have increased because of AI. Their top five real estate technology budget items for both investors and occupiers are strategic advisory on tech/AI, followed by upgrading both cyber and data security measures and infrastructure for AI integration, all of which have been chosen for their potential to deliver competitive advantage rather than quick, operational wins.","length":693,"tagName":"p"},{"type":"text","content":""We're seeing a definite shift as our clients are reimagining the possibilities of AI and focusing more on generating long-term value over quick, operational wins," said Yao Morin, Chief Technology Officer, JLL. "A strong data platform is critical for growth and the companies that prioritized building out their data platforms to gear up for more sophisticated AI applications will continue to pick up steam and lead the competition."","length":459,"tagName":"p"},{"type":"text","content":"Rapid adoption...