Press release
Vamo’ Arriba: JetBlue Launches Contest to Select New Livery Celebrating Puerto Rico
JetBlue partners with Puerto Rican artists to showcase the vibrant culture of ‘La Isla Del Encanto’ through a special aircraft livery design Voting is open
About this update from Jetblue Airways Corporation
[{"type":"text","content":"\nJetBlue partners with Puerto Rican artists to showcase the vibrant culture of ‘La Isla Del Encanto’ through a special aircraft livery design \n\nVoting is open now through March 1; winning design to be unveiled this summer \n\n SAN JUAN, Puerto Rico--(BUSINESS WIRE)--\nJetBlue (Nasdaq: JBLU), Puerto Rico’s largest airline, is turning up the sazón with a brand-new initiative celebrating the island’s vibrant culture and heritage. JetBlue is launching a contest to create a stunning new aircraft livery inspired by Puerto Rico, designed in collaboration with three talented Puerto Rican artists. The winning design will proudly take flight on a JetBlue Airbus A320 later this summer, bringing Boricua flair to the skies. This marks JetBlue’s second Puerto Rico-dedicated livery, following the debut of a plane named Bluericua back in 2018.\n\nEach of the three renowned artists has created a distinctive design that reflects Puerto Rico, and now, the public is invited to help select the winning look. Voting is open now through March 11, giving customers and fans the opportunity to play a role in bringing this special livery to life. The final design will be unveiled in March before taking to the skies as JetBlue’s latest flying work of art this summer.\n\n\"Puerto Rico has been a part of JetBlue’s story for more than 20 years, and we are proud to showcase the island’s beauty and spirit, as well as some of its outstanding artists through this new livery search,” said Jayne O’Brien, head of marketing and customer support, JetBlue. “We take pride in connecting our customers to and from Puerto Rico, but most importantly, in celebrating the people who make the island so special. This livery represents more than just a beautiful design—it’s a tribute to the island’s resilience, creativity, and rich culture. We wish we could pick all three, but we’re excited to see which design resonates most with the public and can’t wait to bring it to life.”\n\n“We appreciate JetBlue’s continued commitment to Puerto Rico, now dedicating a second aircraft to showcase our Island’s distinctive heritage,” said Jenniffer González, governor of Puerto Rico. “This initiative not only strengthens our long-time partnership with the airline, but also provides an incredible platform for our talented artists. We encourage everyone to participate and vote to help select a d...