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Paisly Expands Cruise Portfolio, Deepening Loyalty-Linked Travel Offerings
JetBlue Vacations is first to integrate expanded inventory as Paisly scales cruise access for airline partners DANIA BEACH, Fla.--(BUSINESS WIRE)-- Paisly,
About this update from Jetblue Airways Corporation
[{"type":"text","content":"\nJetBlue Vacations is first to integrate expanded inventory as Paisly scales cruise access for airline partners\n\n\n DANIA BEACH, Fla.--(BUSINESS WIRE)--\nPaisly, LLC, JetBlue’s (Nasdaq: JBLU) wholly-owned travel subsidiary and a tech-enabled managed travel services company, today announced the expansion of its cruise portfolio with the addition of four cruise line partners: Holland America Line, Cunard, Virgin Voyages, and Oceania Cruises. This significantly expands Paisly’s existing cruise offering and enhances its ability to deliver more personalized, loyalty-integrated cruise experiences to its airline partners' customer bases. JetBlue Vacations is the first brand to benefit from this expanded inventory, offering its customers an expanded cruise portfolio, more niche suppliers in both the luxury and adult-only category.\n\n\nThis latest portfolio expansion reflects Paisly’s growing strength as a seller of cruises, either bundled with flights, or standalone. With 34.6 million global cruise passengers in 2024 and that number forecast to reach 42 million by 2028, according to industry estimates, cruising remains one of the fastest-growing sectors in leisure travel. To meet this demand, Paisly is adding a new cruise partner each month. By rapidly increasing its direct inventory, Paisly is scaling its ability to serve a broader customer base while maintaining full control over a Paisly enhanced traveler experience, from supplier relationships to customer support. Paisly’s platform is built to handle complexity at scale, allowing airline partners to offer a curated, loyalty-connected cruise experience without relying on third-party aggregators.\n\n\nMaximizing Customer Travel Rewards\n\n\nJetBlue Vacations, the first brand to offer cruises through Paisly, enables customers to double dip on every cruise booking, earning airline rewards like TrueBlue points and tiles toward loyalty status, as well as rewards from the cruise line. This loyalty-first approach is powered by Paisly’s proprietary tech, which delivers real-time, personalized offers based on flight and behavior data. All services, from supplier relationships to 24/7 customer support, are managed in-house, ensuring a seamless experience driven by smart tech, human-first service, and unbeatable loyalty value.\n\n\n“Cruising is a category overdue for disruption, and that’s ...