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JetBlue’s West Coast Focus City Strategy Lands at LAX

JetBlue Doubling the Number of Destinations Offered From LAX With More Than 30 Daily Flights This Fall, Opens Door to West Coast Growth Potential With 70

articleJetblue Airways CorporationJuly 9, 20204/company/jetblue-airways-corp/news/jetblues-west-coast-focus-city-strategy-lands-at-lax
JetBlue’s West Coast Focus City Strategy Lands at LAX

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[{"type":"text","content":"\nJetBlue Doubling the Number of Destinations Offered From LAX With More Than 30 Daily Flights This Fall, Opens Door to West Coast Growth Potential With 70 Daily Flights by 2025\n\n NEW YORK--(BUSINESS WIRE)--\nJetBlue (NASDAQ: JBLU) today announced it will make Los Angeles International Airport (LAX) its primary base of operations in greater Los Angeles, advancing its focus city strategy and building relevance for the airline in one of the busiest markets in the world. To enable the shift, the airline will move service currently operated at Long Beach Airport (LGB) to LAX, along with its Long Beach crew and maintenance bases, beginning in October.\nThis press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20200709005831/en/JetBlue announced it will make Los Angeles International Airport (LAX) its primary base of operations in greater Los Angeles, advancing its focus city strategy and building relevance for the airline in one of the busiest markets in the world. (Graphic: Business Wire)\n\nThe move consolidates JetBlue’s popular transcon and West Coast service into LAX, initially operating more than 30 daily flights with service between LAX and 13 destinations including four Mint routes – New York-JFK, Boston, Fort Lauderdale and new Mint service to Newark launching July 23. JetBlue flights at LAX will continue to operate from Terminal 5. New LAX markets will be available for purchase tomorrow, July 10.\n\n\n“LAX is one of JetBlue’s most successful markets and offers the valuable opportunity to grow significantly both domestically and internationally while introducing our low fares on more routes,” said Scott Laurence, head of revenue and planning, JetBlue. “The transition to LAX, serving as the anchor of our focus city strategy on the West Coast, sets JetBlue up for success in Southern California. We continue to seize on opportunities to emerge from this pandemic a stronger competitive force in the industry.”\n\n\nWith support from Los Angeles World Airports (LAWA), JetBlue plans to embark on a strategic expansion over the next five years with plans to reach roughly 70 flights per day by 2025. This will include multiple new markets, both domestic and international, some of which have never had nonstop service to and from LAX.\n\n\n“Since it first touched down at LAX in 2009, JetB...

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