Press release
JetBlue Travel Products Relaunches as Paisly, LLC, a Human-First Travel Services Company
Paisly, LLC, sets out to expand from in-house travel platform to full-service partner powering airline brands and beyond DANIA BEACH, Fla.--(BUSINESS WIRE)--
About this update from Jetblue Airways Corporation
[{"type":"text","content":"\nPaisly, LLC, sets out to expand from in-house travel platform to full-service partner powering airline brands and beyond\n\n\n DANIA BEACH, Fla.--(BUSINESS WIRE)--\nJetBlue (Nasdaq: JBLU) today announced the official launch of Paisly, LLC, formerly JetBlue Travel Products. The renaming marks a strategic milestone in JetBlue’s broader JetForward strategy, as Paisly evolves from an internal travel platform into a full-service, tech-enabled managed travel services company. With a mission to deliver personalized, human-first experiences, Paisly will now serve not only JetBlue customers but also those of other airlines, starting with a new collaboration with United Airlines, and is positioned to support a growing range of partners across the broader travel landscape.\n\n\nThe newly expanded relationship with United is a key proof point in Paisly’s growth. As part of the Blue Sky collaboration between JetBlue and United, Paisly will assume operation of United Airlines’ direct-to-consumer non-air travel products, including packages, hotels, rental cars, cruises, activities, and insurance – services previously outsourced to third-party providers. These offerings will now be managed through a United dedicated in-house team and powered by Paisly’s proprietary platform, bringing JetBlue’s white-glove model to a broader customer base.\n\n\nThis milestone also marks a significant moment in JetBlue’s evolution: JetBlue Travel Products is now Paisly, LLC, reflecting the company’s transition from a single-brand travel platform to a full-service, tech-enabled managed travel services provider. Paisly currently powers JetBlue’s broader portfolio of non-air ancillary offerings and is preparing to onboard and support United’s ancillary travel products under the new collaboration. The company remains committed to delivering personalized, human-first experiences across every step of the travel journey.\n\n\n“This is more than a name change, it’s a statement of who we’ve become,” said Jamie Perry, President, Paisly. “What started as a vacation packaging arm for JetBlue has grown into a high-growth tech enabled travel services provider purpose-built with the airline industry in mind. We’re not just a tech stack. We’re a full service partner that combines smart personalization with human support. Customers don’t want to have to manage reservations and ...