Business
JetBlue Takes Flight as Boston Legacy FC’s Official Airline Partner
JetBlue will become the exclusive airline sponsor of Boston’s newest professional sports team, reinforcing its support for women’s athletics.
About this update from Jetblue Airways Corporation
[{"type":"text","content":"\nJetBlue will become the exclusive airline sponsor of Boston’s newest professional sports team, reinforcing its support for women’s athletics.\n\n\n BOSTON--(BUSINESS WIRE)--\nJetBlue (Nasdaq: JBLU), the Official Airline of Boston Sports™, today announced a multi-year partnership with Boston Legacy FC, the city’s new professional women’s soccer team, becoming the Official and Exclusive Airline Partner of the club. In a first-of-its-kind partnership for Boston Legacy FC, JetBlue will bring its award-winning travel experience and customer service to the club’s professional athletes.\n\n\nJetBlue will work closely with the club to provide a comfortable, seamless travel experience that allows athletes to focus entirely on gameday preparation and performance. The agreement also integrates JetBlue into the matchday fan experience through in-stadium signage at home matches and features within the club’s away travel content series. Fans of Boston Legacy FC and JetBlue alike can look forward to exciting activations and joint brand moments throughout the season.\n\n\n“As the Official Airline of Boston Sports, JetBlue is proud to partner with Boston Legacy FC and support the continued growth of women’s professional sports in the city,” said Stephanie Evans Greene, senior vice president of marketing and brand, JetBlue. “For more than 20 years, we’ve connected Boston to its favorite destinations, and we look forward to supporting the club’s athletes and staff with comfortable travel as they represent the city across our network.”\n\n\n“We are proud to partner with JetBlue, a leading airline with deep roots in Boston,” said Domè Guasch, General Manager of Boston Legacy FC. “As we continue building a premier organization committed to the performance, health, and overall well-being of our players, it’s essential that every aspect of their experience — including travel — reflects that standard. JetBlue shares our commitment to excellence and care, ensuring our team travels comfortably so they can stay focused on preparing to compete at the highest level.”\n\n\nBoston Legacy FC joins a strong portfolio of Boston sports organizations that JetBlue supports, including the New England Revolution, New England Patriots, Boston Bruins, Boston Celtics, Boston Red Sox and the Boston Athletic Association.\n\n\nToday, JetBlue is Boston’s leading leisure ca...