Press release
JetBlue Launches New TrueBlue Loyalty Program Today, Offering More Paths to Perks and Mosaic Status
Program Delivers More Value to Customers Across JetBlue’s Entire Suite of Travel Products and Partnerships Customers Will Earn Perks Sooner Than Ever Before
About this update from Jetblue Airways Corporation
[{"type":"text","content":"\nProgram Delivers More Value to Customers Across JetBlue’s Entire Suite of Travel Products and Partnerships\n\n\nCustomers Will Earn Perks Sooner Than Ever Before and TrueBlue Mosaic® Expands with Multiple, New Levels\n\n\n NEW YORK--(BUSINESS WIRE)--\nJetBlue (Nasdaq: JBLU) today launched the new TrueBlue® loyalty program, offering members more value with the introduction of tiles, Perks You Pick™, expanded levels of Mosaic and more ways to earn perks and status than ever before. The program, announced last year, builds on TrueBlue’s award-winning features that customers have come to love while expanding to offer members new opportunities to earn perks and status whether in the air or on the ground. With this reimagined loyalty program, JetBlue has set the bar sky-high as a travel brand with new industry-leading rewards for more customers to earn and enjoy.\n\n\n“As JetBlue grows, we maintain our commitment to delivering innovative programs and products that provide our customers with great service and low fares, which is why we are thrilled to launch the new TrueBlue loyalty program,” said Jayne O’Brien, head of marketing and loyalty, JetBlue. “The new TrueBlue comes at the perfect time as we prepare not only to become a bigger JetBlue, but a travel partner that brightens all aspects of the journey by offering our customers more choices, perks and ways to earn rewards.”\n\n\n“JetBlue is continuing our legacy of disrupting travel for the better with unique, customer-first programs such as the new TrueBlue,” said Christopher Buckner, vice president of loyalty and partnerships, JetBlue. “The new TrueBlue redefines what it means to be a loyalty program by offering new and exciting perks to more customers, as well as providing more ways to attain perks and status.”\n\n\n“We’re excited that our travel sites Paisly.com and JetBlue Vacations are fully integrated into the new TrueBlue so that members can rack up rewards along their journey—when booking flights and beyond,” said Andres Barry, president, JetBlue Travel Products. “Moving forward, when a customer books a car rental or activity on Paisly, or a flight + cruise or hotel package with JetBlue Vacations, they will earn TrueBlue points towards their next trip and earn tiles to get them closer to one of their next Perks You Pick.\"\n\n\nEarn Tiles to Build Your Mosaic, Your Way\n...