Press release
JetBlue Introduces Its Boldest, Bluest Plane – Ever – With Livery Refresh Reflecting Its Role as Industry Disruptor
JetBlue’s Airbus A321 with Mint becomes the first aircraft of its next-generation livery design The bold colors and distinctive patterns elevate the new
About this update from Jetblue Airways Corporation
[{"type":"text","content":"\nJetBlue’s Airbus A321 with Mint becomes the first aircraft of its next-generation livery design\n\n\nThe bold colors and distinctive patterns elevate the new livery as an icon in the sky as JetBlue grows and expands to new markets\n\n\n NEW YORK--(BUSINESS WIRE)--\nJetBlue (Nasdaq: JBLU) today announced its new standard livery featuring a bold and all-blue design emblematic of its role as an innovative, industry-disrupting brand that customers love and trust for travel. From colorful tailfin patterns to special liveries, JetBlue has always used custom designs to honor the people, places and partnerships that make up its DNA. The new “icon in the sky” gives JetBlue a standout visual design as it expands to new markets and brings customer-centric offerings across the travel industry.\n\nThis press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20230614351519/en/Photo courtesy of JetBlue.\nThe first aircraft to receive the new livery paint is an Airbus A321 with Mint®, aptly named “A Defining MoMint,” which goes into service on June 15. JetBlue plans to refresh all of its current standard liveries as part of its normal aircraft painting cycle.\n\n\n“Liveries have always been a part of our identity. When you spot a JetBlue aircraft—whether on the ground or in the air—we want customers to recognize us as a travel brand that moves them differently than everyone else,” said Jayne O’Brien, head of marketing and loyalty, JetBlue. “The new livery helps us stand out among a sky of legacy carriers, and is a stunning reflection of our role as a disruptor that uniquely combines lower fares and great service.”\n\n\nThe new livery design builds on JetBlue’s heritage and unique personality with energized favorite elements for a new era, such as:\n\n\n\nA blue allover fuselage that goes all-in on the company’s namesake color.\n\n\n\nIconic tailfin patterns now energized and extended to embrace the body and belly of the aircraft.\n\n\n\nA larger JetBlue logo to represent the bold impact these aircraft have in the industry.\n\n\n\nColorful winglets that add an extra pop of fun with a refreshed palette of accent colors.\n\n\n\nThe aircraft’s pattern and the JetBlue logo featured on the belly, making it instantly recognizable to plane-spotters.\n\n\n\nThe first design—for the A321 with Mint aircraft—...