Business
JetBlue Adds Two Dozen New Routes in Markets with Strengthened Demand Potential
24 New Markets in Focus Cities, Florida, the Caribbean and Latin America and on Cross-Country Routes Will Connect Diverse Sets of Destinations and Accelerate
About this update from Jetblue Airways Corporation
[{"type":"text","content":"\n24 New Markets in Focus Cities, Florida, the Caribbean and Latin America and on Cross-Country Routes Will Connect Diverse Sets of Destinations and Accelerate JetBlue’s Cash Generation Efforts \n\n\nJetBlue Continues Commitment to Travel Flexibility by Extending its Go Back and Forth with Confidence Initiative Through February 28, 2021\n\n NEW YORK--(BUSINESS WIRE)--\nJetBlue (NASDAQ: JBLU) today announced it will launch 24 new routes later this year aimed at immediately generating cash and capturing traffic on a variety of new, nonstop routes – many never flown before by the airline. Each route plays to JetBlue’s strengths in the airline’s focus cities, in Florida, in Latin American and the Caribbean or on cross-country – or transcontinental – flying. Every market has been uniquely identified as one in which JetBlue anticipates increasing demand for leisure travel. All new flights take off in November and December with seats on sale today.\nThis press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20200910005309/en/JetBlue Adds Two Dozen New Routes in Markets with Strengthened Demand Potential (Photo: Business Wire)\n\n“This is the latest example of JetBlue’s ability to be nimble and play offense as we quickly adjust to new customer behaviors and booking patterns,” said Scott Laurence, head of revenue and planning, JetBlue. “This latest series of new routes – even in the current environment – advances our revised network strategy, returns more aircraft to the skies and doubles down on our ability to generate more cash sooner.”\n\n\nNew Routes \n\n\nThe new markets announced today maximize revenue potential across JetBlue’s existing domestic and international network by:\n\n\n\nIntroducing all-new nonstop destinations from four JetBlue focus cities, plus expanded Mint service in Newark and Los Angeles.\n\n\nGrowing JetBlue’s New York City presence in Newark with more than a half dozen new routes to the Caribbean.\n\n\nBuilding out the airline’s new Los Angeles focus city with expanded domestic and – for the first time in JetBlue’s history – international service at LAX.\n\n\nOffering unique, new nonstop western U.S. destinations from Fort Lauderdale not served by any other airline.\n\n\nConnecting a variety of new city pairs across the Southeast, Florida, the West Coast and the C...