Business
Carrefour, Carmila, Unlimitail and JCDecaux Join Forces to Accelerate the Development of Retail Media Across Carrefour and Carmila Sites in France and Spain
PARIS, December 09, 2025--Regulatory News: JCDecaux SE (Euronext Paris: DEC), the number one outdoor advertising company worldwide, Carrefour, Carmila (Paris:CARM) and Unlimitail announce the launch of a strategic partnership to develop and implement indoor Digital Out-of-Home (DOOH)1 at shopping centres and outdoor OOH2 and DOOH on the access areas leading to the shopping centres, first in France and then in Spain. This agreement will make retail media an even more powerful growth driver for re
About this update from Jcdecaux Se
[{"type":"image","alt":"","displaySize":"","headline":null,"caption":"","credit":null,"className":"","disableSlideshowImg":false,"size":{"original":{"width":480,"height":270,"url":"https://media.zenfs.com/en/business-wire.com/d3d077f3db99d5cf5c07fffdf1fa18c7"},"resized":{"url":"https://s.yimg.com/ny/api/res/1.2/iU2sH7KFyt524En4hFUV.A--/YXBwaWQ9aGlnaGxhbmRlcjt3PTk2MDtoPTU0MDtjZj13ZWJw/https://media.zenfs.com/en/business-wire.com/d3d077f3db99d5cf5c07fffdf1fa18c7","width":480,"height":270}},"lazy":false},{"type":"text","content":"PARIS, December 09, 2025--(BUSINESS WIRE)--Regulatory News:","length":59,"tagName":"p"},{"type":"text","content":"JCDecaux SE (Euronext Paris: DEC), the number one outdoor advertising company worldwide, Carrefour, Carmila (Paris:CARM) and Unlimitail announce the launch of a strategic partnership to develop and implement indoor Digital Out-of-Home (DOOH)1 at shopping centres and outdoor OOH2 and DOOH on the access areas leading to the shopping centres, first in France and then in Spain. This agreement will make retail media an even more powerful growth driver for retail partners and brands.","length":482,"tagName":"p"},{"type":"text","content":"Following a competitive tender led by Unlimitail, the partners have entered into exclusive negotiations with a view to signing a contract that will shape a new media ecosystem at the heart of Carrefour and Carmila sites in France and Spain. Carrefour, Carmila and Unlimitail have selected JCDecaux, the number one outdoor advertising company worldwide, to manage, upgrade and commercialise the indoor and outdoor advertising assets across their sites. This forthcoming collaboration is fully aligned with the transformation strategy for Carrefour shopping centres and their access areas combining innovation, enhanced visitor services and the long-term value creation of real estate assets.","length":690,"tagName":"p"},{"type":"text","content":"A new media network at the heart of the visitor journeyIn France, new 75-inch LCD digital screens, a more impactful format than the current network, will be rolled out within the malls and complemented by high-impact, iconic screens at the largest sites. These will be combined with 2m² and 8m² analogue outdoor street furniture which will be enhanced, for the first time by 81-inch LED screens on the access areas leading to the shopping centres.","length":448,"tag...