Business
TimberTech Launches "The Future of Decking" Campaign
CHICAGO, January 27, 2026--TimberTech®, the #1 brand in premium composite and PVC decking and railing solutions, and part of the James Hardie portfolio of exterior products, today announced its new marketing campaign, "The Future of Decking" -- marking a bold next chapter for the brand. Developed by the internal James Hardie creative team, the campaign will roll out across digital and social platforms, streaming TV, and select print publications.
About this update from James Hardie Industries Plc.
[{"type":"image","alt":"TimberTech®, the #1 brand in premium composite and PVC decking and railing solutions, and part of the James Hardie portfolio of exterior products, today announced its new marketing campaign, “The Future of Decking,” marking a bold next chapter for the brand.","displaySize":"","headline":null,"caption":"TimberTech®, the #1 brand in premium composite and PVC decking and railing solutions, and part of the James Hardie portfolio of exterior products, today announced its new marketing campaign, “The Future of Decking,” marking a bold next chapter for the brand.","credit":null,"className":"","disableSlideshowImg":false,"size":{"original":{"width":480,"height":278,"url":"https://media.zenfs.com/en/business-wire.com/d2de89a384eece73098d39cd653ca01f"},"resized":{"url":"https://s.yimg.com/ny/api/res/1.2/qt0etBessCHmPgdWKz8prA--/YXBwaWQ9aGlnaGxhbmRlcjt3PTk2MDtoPTU1NjtjZj13ZWJw/https://media.zenfs.com/en/business-wire.com/d2de89a384eece73098d39cd653ca01f","width":480,"height":278}}},{"type":"image","alt":"","displaySize":"","headline":null,"caption":"","credit":null,"className":"","disableSlideshowImg":false,"size":{"original":{"width":1024,"height":512,"url":"https://media.zenfs.com/en/business-wire.com/e57b62477e1a6f5f8701683668ce09ec"},"resized":{"url":"https://s.yimg.com/ny/api/res/1.2/f3vBaxYfdgD2Zb8.leGA6Q--/YXBwaWQ9aGlnaGxhbmRlcjt3PTk2MDtoPTQ4MDtjZj13ZWJw/https://media.zenfs.com/en/business-wire.com/e57b62477e1a6f5f8701683668ce09ec","width":960,"height":480},"lightbox":{"url":"https://s.yimg.com/ny/api/res/1.2/5iGGy9csWUGx747z6KArHQ--/YXBwaWQ9aGlnaGxhbmRlcjt3PTIwNDg7aD0xMDI0O2NmPXdlYnA-/https://media.zenfs.com/en/business-wire.com/e57b62477e1a6f5f8701683668ce09ec","width":1024,"height":512}}},{"type":"text","content":"Reinforcing the Brand’s Leadership Through Innovation and Elevated Design","length":73,"tagName":"p","attribs":{}},{"type":"text","content":"CHICAGO, January 27, 2026--(BUSINESS WIRE)--TimberTech®, the #1 brand in premium composite and PVC decking and railing solutions, and part of the James Hardie portfolio of exterior products, today announced its new marketing campaign, "The Future of Decking" -- marking a bold next chapter for the brand. Developed by the internal James Hardie creative team, the campaign will roll out across digital and social platforms, streaming TV, and select print pu...