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JAKKS Pacific & Disguise Ink Worldwide Deal With Rooster Teeth for Bendy
SANTA MONICA, Calif.--(BUSINESS WIRE)-- JAKKS Pacific, Inc. (NASDAQ: JAKK), a top manufacturer of toys and consumer products, and its costume division,
About this update from Jakks Pacific, Inc.
[{"type":"text","content":" SANTA MONICA, Calif.--(BUSINESS WIRE)--\nJAKKS Pacific, Inc. (NASDAQ: JAKK), a top manufacturer of toys and consumer products, and its costume division, Disguise, today announced a multi-year partnership with Rooster Teeth and Joey Drew Studios to bring Bendy® to the world. JAKKS and Disguise will design, develop and manufacture action figures, plush, playsets, costumes and costume accessories commencing in fall 2023.\n\nThis press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20230503005006/en/Bendy and the Ink Machine action figures and playsets coming to JAKKS Pacific (Graphic: Business Wire)\nDisguise first launched Bendy and the Ink Machine® costumes in North America in 2018 and saw great success with the horror-gaming-themed Halloween costumes for several years. JAKKS is now joining in the mix with master toy rights and the company-wide rights are being expanded to include worldwide distribution.\n\n\nBendy and the Ink Machine and Bendy and the Dark Revival® are puzzle-action-horror games, created by Joey Drew Studios, that boast a unique cartoon atmosphere and intense and frightening storylines that keeps players on the edge of their seat. The Bendy fanbase is a passionate global audience that loves the cartoon characters and eagerly awaits each new entry in the franchise.\n\n\n“JAKKS and Disguise have an incredibly robust portfolio of video game licenses and costume lines. Bendy was Disguise’s first product line for episodic horror,” said Virginia Reneau, SVP of Licensing for JAKKS and Disguise. “We were very excited to see the fans new and old show up to retail to dress up as their favorite Bendy character for Halloween and we are so happy to continue to extend this brand into our toy line as well.”\n\n\nAll Bendy toys, costumes and accessories will be widely available at retailers in North America in store and online this fall.\n\n\nAbout JAKKS Pacific, Inc.:\nJAKKS Pacific, Inc. is a leading designer, manufacturer and marketer of toys and consumer products sold throughout the world, with its headquarters in Santa Monica, California. JAKKS Pacific’s popular proprietary brands include: Fly Wheels®, Perfectly Cute®, ReDo Skateboard Co.®, X Power Dozer®, Disguise®, Weee-Do™ and a wide range of entertainment-inspired products featuring premier licensed properties. Through ...