Business
Disguise Announces Exclusive Global Rights for the Hugely Anticipated Big Screen Adventure A MINECRAFT MOVIE
POWAY, Calif., Jan. 27, 2025 (GLOBE NEWSWIRE) -- Disguise, Inc., the costume division of leading toy and consumer products company JAKKS Pacific, Inc.
About this update from Jakks Pacific, Inc.
[{"type":"text","content":"POWAY, Calif., Jan. 27, 2025 (GLOBE NEWSWIRE) -- Disguise, Inc., the costume division of leading toy and consumer products company JAKKS Pacific, Inc. (NASDAQ: JAKK), has proudly announced global licensing rights to design, produce, and market costumes inspired by A MINECRAFT MOVIE. This major announcement solidifies Disguise’s long-standing partnership with the Minecraft brand, the world’s most popular video game, and extends their leadership in the gaming costume market. As the exclusive costume partner for Minecraft, Disguise continues to bring the iconic game’s characters and themes to life for fans around the world. The highly anticipated A MINECRAFT MOVIE, set to release on April 4, 2025, is a live-action cinematic adaptation of the game that has captivated millions. Directed by Jared Hess (Napoleon Dynamite), the film follows a group of misfits who travel through a portal to the Overworld. Lead by Steve (played by Jack Black) and Garrett “The Garbage Man” Garrison (played by Jason Momoa), they must master the challenges of their new world, and work together as they embark on a magical quest to return home. Combining the game’s signature creativity with themes of teamwork and resilience, the movie is poised to introduce Minecraft’s unique universe to new audiences while delighting long-time fans. “Minecraft is a phenomenal brand with rich content that has inspired some of Disguise’s best-selling costumes and accessories for almost a decade now,” said Tara Cortner, President & GM of Disguise, Inc. “We are excited to launch an exclusive lineup of costumes to further immerse fans in the vibrant world of Minecraft in 2025. We anticipate that A MINECRAFT MOVIE will catapult our Minecraft costumes to new heights for kids and adults to enjoy globally.” Disguise is at the forefront of licensed video game merchandise, crafting costumes that celebrate the spirit of gaming culture. Its Minecraft-themed lineup, which includes iconic characters like Steve, Alex, Ender Dragon, Enderman and Creeper, has become a global phenomenon. With A MINECRAFT MOVIE on the horizon, Disguise is committed to expanding its offerings to reflect the film’s innovative and dynamic take on the Minecraft universe. As part of JAKKS Pacific, Disguise, Inc. continues to lead the market in gaming-inspired costumes, ensuring fans of all ages can connect with the w...