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Greened street furniture: JCDecaux confirms the benefits of this experiment
Greened street furniture: JCDecaux confirms the benefits of this
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[{"type":"text","content":"Greened street furniture: JCDecaux confirms the benefits of this experimentParis, 21 May 2026 – For the World Biodiversity Day on 22 May, JCDecaux SE (Euronext Paris: DEC), the number one outdoor advertising company worldwide, together with the Ligue pour la Protection des Oiseaux (LPO – French League for the Protection of Birds), presents the promising results of its greening experiment based on 19 items of street furniture. The initiative has been running since April 2024 between the Jardin du Luxembourg and the Jardin des Plantes in Paris (France). As part of a broader strategy to create ecological continuity between parks and tree-lined areas, the greened JCDecaux street furniture promotes micro-ecosystems that are home to a wide variety of plant species, insects and birds. This initiative is proving to be effective by tackling the pressures on urban biodiversity. Since 2024, nesting has been recorded every year across the 17 nesting boxes along the route, with numbers increasing annually. Between April and May 2026, eight nesting boxes were occupied by great tits or blue tits, which successfully fledged around twenty nestlings. Planted with a wide range of nectar-producing species selected by a team of ecologists, these green spaces attract a high diversity of insects, including 11 identified pollinator species (honeybees, bumblebees, butterflies, etc.). This level of activity confirms the ecological appeal of the installations and the quality of the design, which are becoming genuine havens for biodiversity. Whether transformative or incremental, JCDecaux innovations help enhance quality of life in cities. Following the introduction by JCDecaux of new products and services (bus shelters, CIPs, self-cleaning public toilets, self-service bicycles and digital street furniture), the greening of street furniture is a natural extension of this approach. It is underpinned by JCDecaux’s virtuous business model, in which brand communication funds public services for the benefit of local authorities and the wider public interest.Jean-Charles Decaux, Chairman of the Executive Board and Co-Chief Executive Officer of JCDecaux, said: “Innovation is part of JCDecaux’s DNA. Since 1964, our mission has been to improve quality of life in cities by providing local authorities with aesthetic, service-driven, well-maintained, and sustainable s...