Business
Jack Henry Study Reveals Confidence Gaps and Growth Opportunities for Small and Medium-Sized Businesses
Banks and credit unions have significant opportunity to help SMBs navigate financial complexityMONETT, Mo., Feb. 10, 2026 /PRNewswire/ -- Jack Henry® (Nasdaq:
About this update from Jack Henry & Associates, Inc.
[{"type":"text","content":"Banks and credit unions have significant opportunity to help SMBs navigate financial complexityMONETT, Mo., Feb. 10, 2026 /PRNewswire/ -- Jack Henry® (Nasdaq: JKHY) today released the results of its 2025 Financial Sentiment Study: SMB Report, offering an in‑depth look at how small and medium‑sized business (SMB) owners feel about their financial health, operational challenges, and what they need most from their financial institutions. The survey of 431 SMBs uncovers clear differences based on business size, revenue stage, and maturity. It also highlights opportunities for banks and credit unions to build stronger, more strategic relationships.\n \n \n \n \n \n \n \nKey findings from the study:SMBs are generally optimistic, but confidence is uneven.71% of SMB owners are satisfied with their business's financial situation, but this varies widely by segment.Momentum Makers (mid‑stage, growth‑oriented businesses) report the highest satisfaction (83%), while Startup Sparks (often sole proprietors with low revenue and limited financial infrastructure) are significantly less satisfied (57%).Cash flow and income tracking represent major opportunities.65% of SMB owners feel confident managing cash flow, despite its strong correlation with overall financial satisfaction.Improving confidence in income tracking and cash‑flow management would meaningfully increase satisfaction across all segments.SMBs value low costs, ease, and service above all else.When engaging with new financial products, SMBs consistently prioritize low/no fees, interest rates, ease of process, and customer service.91% of SMBs consider interest rates, fees, ease, and service their top criteria.Business needs diverge sharply by segment.Startup Sparks struggle most with cash flow, networking, and taxes – and are the least confident across nearly all aspects of business management.Momentum Makers seek support with taxes and marketing strategy.Power Players (large, established SMBs – typically corporations with $20M+ in revenue and 250+ employees) require help with compliance, complaint management, and more complex operational needs.Jack Henry's SMB strategy helps banks and credit unions strengthen relationships with local businesses by embedding modern payments and money‑movement capabilities directly into the digital banking experience. Solutions such as Tap2Local™ and Ja...