Business
Jack Henry Strengthens Wealth Management Services with Bits of Stock
Alliance enables banks and credit unions to offer fractional stock rewards and round-ups on everyday transactions, building consumer loyalty and a path to
About this update from Jack Henry & Associates, Inc.
[{"type":"text","content":"Alliance enables banks and credit unions to offer fractional stock rewards and round-ups on everyday transactions, building consumer loyalty and a path to financial wellness \nMONETT, Mo., Sept. 8, 2025 /PRNewswire/ -- Jack Henry™ (Nasdaq: JKHY) announced a strategic alliance with Bits of Stock, enabling financial institutions to provide fractional shares of stock as rewards on everyday spending. The capability is embedded within the Banno Digital Platform™, transforming routine card transactions into wealth-building opportunities.\n\n \n \n \n \n \n \n\n \nWith Bits of Stock's embedded loyalty and rewards platform, consumers can open free investment accounts directly through their financial institution without the need for additional apps or accounts, helping accountholders build personalized stock portfolios. This capability supports Jack Henry's vision to help banks and credit unions become the access point for all financial needs and attract and protect deposits.\nThe integration works to bridge the gap between traditional banking and modern investment tools, helping new generations of accountholders develop deeper relationships with their financial institution. Bits of Stock reports that accountholders who use the investment platform tend to increase their balances, with some achieving 40% increases within 12 months. Embedding investment capabilities directly into checking accounts is helping to transform purely transactional relationships into opportunities for long-term wealth building. As an added accountholder benefit, research from a Bits of Stock-commissioned study conducted by NYU Stern found that fractional stock rewards are 34 times more effective than cash rewards at increasing customer spending per dollar of reward.\nThese investment opportunities also work directly to Jack Henry's mission of helping accountholders better control their finances and improve their financial health. \"There is growing demand, especially from younger consumers, for investment products that enable trading in small, incremental amounts,\" said Erica Pilon, head of Corporate Strategy at Jack Henry. \"This offering helps banks and credit unions reach new investors by providing them with accessible investment tools from a financial institution they already know and trust.\"\nCredit Union One of Oklahoma recently launched a comprehensive t...