Business
The ICEE Company® and Golden Corral® Team Up to Launch Toothy Dessert, Just in Time for Shark Week
New 'Shark Bait' ICEE dessert available now through Sept. 3 NASHVILLE, Tenn., July 25, 2023 /PRNewswire/ -- ICEE fans can sink their teeth into a chilly new
About this update from J & J Snack Foods Corp.
[{"type":"text","content":"New 'Shark Bait' ICEE dessert available now through Sept. 3\nNASHVILLE, Tenn., July 25, 2023 /PRNewswire/ -- ICEE fans can sink their teeth into a chilly new ICEE dessert at Golden Corral restaurants nationwide in celebration of Shark Week.\n\n \n \n \n \n \n \n\n \nJust in time for Shark Week, the limited-edition Shark Bait ICEE is the base of a new dessert for Golden Corral diners.Released just in time for the annual celebration, the limited-edition Shark Bait ICEE flavor is swimming to tables as the base of a new dessert for Golden Corral diners. Available now through Sept. 3, the refreshing ICEE® Fanta® Blue Raspberry flavor has been renamed 'Shark Bait' and can be topped with creamy vanilla soft serve ice cream, gummy sharks, and finished with a drizzle of strawberry sauce for a fin-tastic dessert.\n\"We are excited to partner with Golden Corral to launch this fin-tastic new dessert,\" said Natalie Peterson, Vice President of Marketing at The ICEE Company. \"We love it when restaurants get creative with ICEE, with innovative and fun ways to serve it up to their customers in new formats. For those looking to feel like a kid again during Shark Week, this sweet, tasty treat is the perfect dessert to sink your teeth into.\"\n\"ICEE has been a great partner to Golden Corral,\" said Skip Hanke, Chief Marketing Officer at Golden Corral. \"Our guests love ICEE desserts, and we are confident they will love this new Shark Bait dessert.\"\nICEE, a subsidiary of J&J Snack Foods Corp. (NASDAQ: JJSF), has been a household name since 1967, establishing its own category in the food and beverage market and becoming the number one brand in frozen beverages.\nShark Bait ICEE is one of six new flavor releases under the \"I See\" Animals product line that launched earlier this year.\nAbout The ICEE Company \nFounded in 1967, The ICEE Company is the leader and innovator in the frozen beverage industry, offering the most comprehensive frozen beverage package and service network in the beverage and foodservice categories. The brand portfolio includes ICEE, SLUSH PUPPiE, PARROT-ICE fruit smoothies, THELMA's frozen lemonade, and frozen cocktails. The ICEE Company is also a major service provider to the foodservice category through ICEE Managed Service. The ICEE Company is a subsidiary of J&J Snack Foods Corp. (NASDAQ-JJSF), and operates Service Cent...