Business
NATIONAL BRANDS NOW RUNNING VIDEO ADS ON THE DIGITAL CADDIES NETWORK
NATIONAL BRANDS NOW RUNNING VIDEO ADS ON THE DIGITAL CADDIES NETWORK.
About this update from Izon Network Inc
[{"type":"text","content":"NATIONAL BRANDS NOW RUNNING VIDEO ADS ON THE DIGITAL CADDIES NETWORKLiveRail connecting advertisers to Digital Caddies inventoryScottsdale, Ariz., September 23, 2014 - Digital Caddies, Inc. (OTCPK:CADY), a leader in the oncoursedelivery of technology services and content to golfers, has recently upgraded its platform toallow for full-screen video advertising throughout every round of golf played at participating courses.According to Mike Loustalot, president of Digital Caddies, “Our integrated, best-in-class programmaticplatform, LiveRail, allows national brand advertisers to strategically target their campaigns to ouraffluent golfer demographic. Video ads are delivered strategically when golfers are driving the golf car,maximizing visibility and engagement. And considering the significantly higher CPM rates we havebeen receiving, we anticipate that video advertising will play an increasingly important role in ourmonetization strategy.”“It’s great to work with a dynamic application like Digital Caddies and to assist with their monetizationefforts,” said Rina Hahm, manager, Publisher Services at LiveRail. “We’re excited about the growththey’ve been experiencing and look forward to watching them continue to scale and increase thenumber of video advertisers on the Digital Caddies platform.”About Digital CaddiesDigital Caddies currently has more than 11,000 interactive screens installed on more than 150courses in the top 20 DMAs across the country. New screens are coming online daily.Our network provides unique access to players via an interactive tablet mounted in golf cars, servingup features golfers, course operators and advertisers want. Once a golf course is equipped withDigital Caddies’ touch-screen tablets, golfers enjoy a variety of useful applications and services,including GPS-based course navigation and aerial fairway and green views with accurate yardages tolandmarks. Digital Caddies’ tablets install easily on golf cars and connect wirelessly to the Webthrough Sprint’s nationwide 3G network, providing the golf course a broad portfolio of real-time coursemanagement tools via GPS-based cart tracking and communications.Digital Caddies is committed to ongoing innovation that will deliver valuable content to golfers,enhance golf course operations and allow marketers to reach one of the most sought-after andlucrative demograph...