Business
IZEA Announces Official Launch of BrandGraph® Social Intelligence Platform
Orlando, Florida, March 31, 2020 (GLOBE NEWSWIRE) -- IZEA Worldwide, Inc. (NASDAQ: IZEA), operator of IZEAx®, the premier online marketplace connecting brands
About this update from Izea Worldwide, Inc.
[{"type":"text","content":"Orlando, Florida, March 31, 2020 (GLOBE NEWSWIRE) -- IZEA Worldwide, Inc. (NASDAQ: IZEA), operator of IZEAx®, the premier online marketplace connecting brands and publishers with influential content creators, today announced the official launch and general availability of BrandGraph, a new social intelligence software platform for social media marketers. BrandGraph® is designed to provide brands with in-depth analysis and performance benchmarking of social media content. It allows marketers to understand who is talking about their brand, what they are saying, and how brands measure up against their competitive set through a myriad of unique performance standards. BrandGraph offers marketers a first of-its-kind analysis of share-of-voice, engagement benchmarking, category spending estimates, influencer identification, and sentiment analysis.\n\n \n \n \n \n \n \n \n \n \n \n \n The platform maps and classifies the complex hierarchy of corporation-to-brand relationships by category and associates social content with brands through a proprietary content analysis engine.\n \n \n \n \n \n \n \n \n\n The platform maps and classifies the complex hierarchy of corporation-to-brand relationships by category and associates social content with brands through a proprietary content analysis engine. The engine currently processes over 400 million pieces of content across over 4.5 million influencers globally. It aggregates and analyzes content data to provide insights for marketers across their competitive landscapes and surfaces that data through dashboards as well as dynamic reports. An example dynamic report can be viewed here: https://izea.com/brandgraph/ BrandGraph Data includes: Share of VoiceContent Volume RankingsTop Content by Engagement Count & RateRelative Category Content VolumeInfluencer Sponsorship Activity for Competitive SetSponsored Content CompositionEngagement Counts Over TimeAssociated and Tangential BrandsContent Sentiment AnalysisInfluencer Engagement PyramidBrand Super FansTop Organic and Sponsored Influencers “After a successful beta period, IZEA began offering paid access BrandGraph licenses to select brands and agencies in mid-February. We signed a brand-new Fortune 500 customer in the first few weeks of offering the service,” said Ted Murphy, Founder and CEO of IZEA. “The feedback we have received from marketers has ...