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IZEA Announces Acquisition of Australian Influencer Marketing Leader Hoozu
Company Continues Global Expansion Within APAC Region ORLANDO, Fla., Dec. 03, 2023 (GLOBE NEWSWIRE) -- IZEA Worldwide, Inc. (NASDAQ: IZEA), the premier
About this update from Izea Worldwide, Inc.
[{"type":"text","content":"Company Continues Global Expansion Within APAC Region\nORLANDO, Fla., Dec. 03, 2023 (GLOBE NEWSWIRE) -- IZEA Worldwide, Inc. (NASDAQ: IZEA), the premier provider of influencer marketing technology, data, and services for the world’s leading brands and agencies, announced today it has acquired Hoozu, Australia’s leading influencer marketing company headquartered in Sydney. The company serves a roster of the region’s most innovative brands, including Bunnings, Emma Sleep, Super Cheap Auto, and Ryobi. In addition to its core services, Hoozu’s talent management division, called Huume, represents creators in the Australian market. IZEA has been at the forefront of the creator economy since 2006, when its founder and CEO, Ted Murphy, created the world’s first influencer marketing platform — launching the influencer marketing industry. Over the past 17 years, IZEA has grown into a multi-national public company, serving some of the world's top marketers and creators. The company has executed influencer marketing programs for half of the Fortune 50 and recently surpassed 1 million registered users on its influencer marketing platforms. “Acquiring Hoozu represents a significant milestone for IZEA in the Asia-Pacific region and establishes a beachhead for us in Oceania,” said Murphy. “We have seen organic global growth in recent years through our efforts in the U.K., China, and South Korea, and our acquisition of Hoozu builds on that momentum.” “We are excited to welcome the Hoozu team into the IZEA group of companies,” continued Murphy. “As a respected leader in its market, Hoozu will operate as a stand-alone, wholly-owned subsidiary of IZEA Worldwide. Going forward, we see the potential for continued inorganic growth with Hoozu serving as the principal company for additional acquisitions in the region.” “This acquisition not only expands our geographic footprint, it adds new capabilities in other areas in the growing creator economy,” added Ryan Schram, President and Chief Operating Officer of IZEA. “In addition to Hoozu’s core influencer marketing managed services business, the company will continue to own and operate Huume, a talent agency focusing on Australian influencers and creators.” “IZEA’s capital, technology, and global influencer marketing resources will support and strengthen Hoozu’s long-standing presence in the region, and ...