IZEA Acquires Advocate Marketing Platform Zuberance

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[{"type":"text","content":"Acquisition Adds User-Generated Content and Performance-Based Creator Compensation to IZEA’s Suite of Software Solutions\nORLANDO, Fla., Dec. 07, 2023 (GLOBE NEWSWIRE) -- IZEA Worldwide, Inc. (NASDAQ: IZEA), the premier provider of influencer marketing technology, data, and services for the world’s leading brands and agencies, today announced it acquired Zuberance, a pioneering advocate marketing software platform. Zuberance provides marketers with the tools to build white-label communities of their customers and influencers while engaging these communities to serve as advocates for their brand, leading to low-cost content creation. Zuberance joins IZEA’s family of software platforms, which recently crossed 1 million registered users. Advocate Marketing leverages the authentic voices of a brand's most satisfied customers, transforming their organic enthusiasm into an influential social campaign. This approach, rooted in genuine customer experiences and satisfaction, perfectly complements influencer marketing by adding depth and authenticity. IZEA’s acquisition of Zuberance signals a strategic move toward harnessing the combined power of influencer presence and authentic customer advocacy within the integrated marketing ecosystem. Core Features of the Zuberance Platform: Customer Referrals: Generate sales and leads through both customers and influencers through a performance-based affiliate model. Participants are rewarded based on the sales they generate.Customer Reviews: Boost product ratings on third-party sites with fully disclosed reviews.Customer Stories: Get valuable testimonials, case studies, videos, and more.Customer Answers: Get advocates to answer prospects’ questions, driving leads and sales.Social Sharing: Turn your customers into influencers who actively promote your brand.Analytics: Track and optimize campaign results in real time. “Advocate Marketing takes customer satisfaction and turns it into authentic, affordable UGC that generates sales,” said IZEA Founder and CEO Ted Murphy. “Brands can now combine the power of both influencers and customers to leverage the full potential of the Creator Economy through one company. We are excited to welcome the Zuberance team to IZEA and are pleased to incorporate their platform into IZEA’s dynamic suite of software products.” Zuberance measures and rewards the direct sales...

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