Contract Win with The Entertainer

23 April 2024

itim Group plc

("itim" or "the Company" and together with its subsidiaries "the Group")

Contract Win with The Entertainer

itim Group plc, a SaaS based technology company that enables store-based retailers to optimise their businesses to improve financial performance, is pleased to announce that it has signed an additional professional services contract with toy retailer The Entertainer.

This significant services contract follows the recent announcement that The Entertainer Toy Shops will be opening in over 800 Tesco stores across the UK and Ireland, extending their partnership following a successful year long trial. The partnership will also see Tesco enter a supplier agreement with The Entertainer for the supermarket's stores across Central Europe. The Entertainer has signed this contract with itim to extend its use of itim's Unify Platform offering to power the new partnership with Tesco's.

itim's Unify platform known previously as The Retail Suite provides its customers with a full omni-channel offering which allows retailers to drive sales and profitability by adopting the principles of Unified Retailing.

The execution of this contract is in line with the Company's financial expectations for the current financial year.

Ali Athar, Chief Executive Officer, commented:

"We are delighted to have been selected by The Entertainer to help power this exciting new partnership with Tesco. This is a significant endorsement of itim's product set and we look forward to working with The Entertainer in making the project a great success."

Enquiries:

This announcement contains inside information for the purposes of Article 7 of the UK version of Regulation (EU) No 596/2014 which is part of UK law by virtue of the European Union (Withdrawal) Act 2018, as amended ("MAR"). Upon the publication of this announcement via a Regulatory Information Service, this inside information is now considered to be in the public domain.

ABOUT ITIM

itim was established in 1993 by its founder, and current Chief Executive Officer, Ali Athar. itim was initially formed as a consulting business, helping retailers effect operational improvement. From 1999 the Company began to expand into the provision of proprietary software solutions and by 2004 the Company was focused exclusively on digital technology. itim has grown both organically and through a series of acquisitions of small, legacy retail software systems and associated applications which itim has redeveloped to create a fully integrated end to end Omni-channel platform.